Alejandro Cerquera
@alejandrocerquera
Impulso transformación digital, telecomunicaciones y crecimiento de negocio en Latinoamérica.
ColombiaWhat I'm looking for
He liderado programas tecnológicos, transformación digital y crecimiento de negocio durante más de 20 años en telecomunicaciones, consultoría y servicios tecnológicos.
En Telefónica Tech ղեկավարé hasta tres oportunidades estratégicas simultáneas, de aproximadamente USD 10 millones cada una, coordinando equipos de ingeniería, consultoría, arquitectura, áreas comerciales y aliados.
Como Country Manager Colombia y Director de Preventa en ITS Infocomunicación, dirigí una operación de aproximadamente 120 personas y definí la estrategia país. También he conectado necesidades de negocio con soluciones tecnológicas en BT Global Services, Orange Business Services y EyS Soluciones Empresariales IT.
Además, cofundé y gestiono La Playa Café de Origen, donde lidero producción, calidad, marca, comercialización, planeación financiera y operación. Esta experiencia fortaleció mi mentalidad emprendedora, liderazgo operativo y toma de decisiones.
Experience
Work history, roles, and key accomplishments
Cofundador y Productor de Café Especial
La Playa Café de Origen
Mar 2022 - Present (4 years 6 months)
Funded and managed a specialty coffee venture focused on production, quality, branding, and commercialization. Led the entire business operation including financial planning, product development, quality control, and customer relations.
Led up to three simultaneous strategic opportunities valued at approximately USD 10 million each. Coordinated multidisciplinary teams across engineering, consulting, architecture, commercial areas, and strategic partners to structure complex proposals.
Director Comercial / Cofundador
WND Colombia
Mar 2017 - Jan 2022 (4 years 10 months)
Supported the introduction of Sigfox IoT technology in Colombia and the opening of the local market for Internet of Things solutions. Defined and executed commercial strategies focused on market development, opportunity generation, and expansion of the customer and partner ecosystem.
Gerente de Proyecto / Director de Consultoría
EyS Soluciones Empresariales IT
Aug 2013 - Feb 2017 (3 years 6 months)
Led the implementation of one of the company's strategic projects for a national public entity, including the migration of sensitive information to a new technology platform. Later assumed the Consulting Director role, coordinating a team of 4-5 consultants and supporting commercial and pre-sales processes.
Country Manager Colombia / Director de Pre Venta
ITS Infocomunicación
Aug 2008 - Jan 2013 (4 years 5 months)
Led operations in Colombia with responsibility for approximately 120 people in commercial, technical, professional, and support functions. Defined and executed the country strategy, managing operational performance, resource allocation, team leadership, and executive relationships.
Sales Engineer
BT Global Services
Aug 2007 - Jul 2008 (11 months)
Designed and sized telecommunications and technology integration solutions for national and regional clients. Supported the commercial cycle through technical analysis, cost estimation, and solution structuring.
Provided support to the commercial area in telecommunications and technology integration projects, combining consulting, financial analysis, pre-sales, and project management. Participated in structuring solutions for corporate clients, connecting business requirements with technological capabilities.
Education
Degrees, certifications, and relevant coursework
Universidad de Los Andes
Especialización, Negotiation
Completed a specialization in negotiation at Universidad de Los Andes in 2013.
Universidad del Rosario
Especialización, Telecommunications Project Management
Completed a specialization in telecommunications project management at Universidad del Rosario in 2006.
Universidad del Cauca
Ingeniería, Electronic and Telecommunications Engineering
Earned a degree in electronic and telecommunications engineering from Universidad del Cauca in 2001.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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