alejandro cadavid

Designing an AI-powered civil engineering grading platform integrated with Autodesk Civil 3D, achieving up to 60x workflow optimization. Defined a constraint-based system enabling real-time grading adjustments and democratizing expert-level tasks.

Led the redesign of Sotheby's seller submission ecosystem and internal pricing platform, increasing conversion from 14% to 20% and contributing to $4M+ revenue. Defined mobile-first strategy and streamlined workflows to reduce operational friction.

Led the end-to-end redesign of the AAA mobile application, delivering a full redesign in 4 months and improving usability and user satisfaction. Redesigned Home and roadside assistance flows and established a scalable design system foundation.

Led the design of a next-generation logistics customer portal, modernizing a legacy system into a unified platform. Defined role-based dashboards and simplified booking and tracking processes to reduce friction.

Led the turnaround of a critical enterprise platform project, recovering it from being two sprints behind and scaling a team of 6 designers. Unified two design systems and delivered a role-based platform integrating multiple customer journeys.

Delivered end-to-end design solutions for enterprise clients including MTA, Warner Media, CNN, and AGVoice. Led cross-functional teams across multiple concurrent projects, managing stakeholder alignment and design quality.

Led product design for customer-facing and internal platforms, including back-office systems and public web experiences.

Directed product design across web and mobile platforms, including customer applications and internal dispatch systems.

Founded and led a digital agency, delivering 130+ projects for 40+ clients across UX/UI, branding, and digital marketing.

Led creative direction and execution for web and digital products across multiple industries.

Pursued higher education in Medellín, Colombia.