Open to opportunities

Aleena Arif

@aleenaarif1

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I’m a brand activation strategy manager turning FMCG briefs into high-impact experiential campaigns.

Pakistan

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What I'm looking for

I’m looking to grow in brand activation strategy and experiential campaigns for FMCG/personal care clients—translating briefs into actionable plans, partnering across teams, and delivering measurable business impact through strong on-ground execution.

I’m a Strategy Manager specializing in brand activation and experiential marketing for multinational brands across FMCG and personal care. I develop strategic activation concepts and campaign plans, then align strategy, creative, and operations teams to deliver strong on-ground experiences.

Previously, I served as an Accounts Manager, managing key brand accounts and coordinating between client needs and internal manufacturing teams. I also supported product development cycles and identified cross-brand collaboration opportunities to drive revenue growth.

Earlier roles helped me build a performance-focused marketing foundation—conducting on-ground research, supporting digital marketing through Google/Facebook Ads, and delivering results like a 50% sales increase in SEC B towns and a 20% sales increase through social media posts. I bring this same execution mindset into CSR, including launching the Lifebuoy School Initiative across 100+ schools and noting an 80% rise in hand-washing practices.

Experience

Work history, roles, and key accomplishments

Current

Strategy Manager

Current

Empact

Aug 2025 - Present (11 months)

Developing strategic activation concepts and experiential marketing plans for multinational FMCG and personal care brands. Collaborating with account management, ABMs, and creative/operations teams to deliver brand experiences aligned to client design thinking.

Experiential Marketing FMCG Marketing Personal Care Marketing Campaign Strategy Stakeholder Management Design Thinking Cross functional Coordination

Accounts Manager

Alpha Labs

Dec 2024 - Jul 2025 (7 months)

Managing key accounts for perfume and skincare brands and coordinating client needs with internal manufacturing teams. Overseeing product development cycles, identifying cross-brand collaboration opportunities, and conducting client meetings to maintain satisfaction.

Key Account Management Client Communication Manufacturing Coordination Product Development Revenue Growth Client Relationship Management

Strategy Planner

Empact

Oct 2023 - Nov 2024 (1 year 1 month)

Devising marketing strategies for multinational clients including Unilever and leading ideation, design, and execution for UL corporate affairs. Serving as a liaison between the design team and strategy team to ensure smooth communication.

Marketing Strategy Corporate Affairs Ideation Marketing Execution Liaison

Volunteer

Muhammadi Public School

Nov 2023 - Dec 2023 (1 month)

Created engaging activities and games for children and supported uplifting their spirits. Helped create better learning spaces by renovating classrooms.

Classroom Renovation Support Activities Volunteer Engagement

Sales Intern

Pepsico

Jul 2023 - Aug 2023 (1 month)

Conducted on-ground research in SEC B towns to gather data for an upcoming online campaign and supported digital marketing strategy. Helped execute campaign activities that led to a 50% sales increase in SEC B towns.

Market Research Field Research Data Gathering Digital Marketing Google Ads Facebook Ads

Marketing Intern

SB Compliances

Jun 2023 - Jul 2023 (1 month)

Performed competitor analysis to develop disruptive marketing tactics. Produced social media marketing posts that contributed to a 20% increase in sales.

Competitor Analysis Social Media Marketing Content Creation

Private Tutor

Freelance

Sep 2020 - Jul 2023 (2 years 10 months)

Tutored 10 students in business, marketing, and management courses on a recurring schedule every six months. Provided ongoing support aligned to course subjects.

Business Tutoring Marketing & Education Management Coursework Student Mentoring