ABAlbert Shaw, BBA
@albertshawbba
Marketing director and AI strategist who builds teams, systems, and measurable growth.
United StatesWhat I'm looking for
I’m a Marketing Director and AI Strategist with 13 years of marketing experience and six years leading and building departments that blend data, creativity, and human insight. I design SOPs, hire and mentor teams, and oversee performance and budgets to deliver measurable outcomes.
My work centers on AI-driven marketing, prompt engineering, and LLM integration; I developed proprietary frameworks (Neuro-AI Funnel™ and NeuroDesign™) and authored operational playbooks that improve creative speed, consistency, and ROI. I’ve managed $1M+ annual marketing budgets and implemented automations, dashboards, and analytics (GA4) to guide strategic media and vendor decisions.
I look for roles where I can build or scale marketing capabilities, improve processes through automation and behavioral insight, and mentor teams to produce creative work with clear performance metrics and purpose.
Experience
Work history, roles, and key accomplishments
Marketing Director
The Law Offices of Ron Sholes, P.A.
Oct 2024 - Present (1 year 1 month)
Built and lead the firm's marketing department, overseeing a $1M+ annual marketing budget and implementing SOPs and AI-powered automations to standardize campaign execution and reporting.
Marketing & eCommerce Manager
DuraWatt Generators
Oct 2023 - Jun 2024 (8 months)
Directed PPC and display initiatives using predictive analytics and automation, built real-time dashboards for agile budget recommendations, and guided a brand refresh to improve online conversion.
Founder & Chief AI Strategist
FounderFlow
Feb 2012 - Jun 2024 (12 years 4 months)
Founded and operated a neuro-AI consultancy delivering brand strategy, automation, and proprietary frameworks (Neuro-AI Funnel™, NeuroDesign™) that improved creative speed and performance insight for startups and small businesses.
Marketing Director
Zone Health & Fitness
Apr 2022 - Mar 2023 (11 months)
Established the company's first internal marketing department, hiring and mentoring staff, designing campaign systems and reporting, and negotiating vendor partnerships to reduce costs and expand reach.
Business Development Specialist
Exact Data
Aug 2019 - Feb 2020 (6 months)
Applied automation and data segmentation to grow the enterprise pipeline, partnering with sales to refine lead-scoring and accelerate deal closure.
Advertising Consultant
YP Holdings
Jul 2016 - Sep 2017 (1 year 2 months)
Managed client PPC and social campaigns focused on ROI and lead generation, delivering performance insights that improved click-through and conversion rates.
Education
Degrees, certifications, and relevant coursework
UPUniversity of the People
Master of Business Administration, Business Administration
Pursuing an MBA expected in Fall 2026 with coursework in business administration and management.
AUAmerican InterContinental University
Bachelor of Business Administration, Business Administration
Completed a Bachelor of Business Administration with focus on business and marketing fundamentals.
JUJohns Hopkins University
Professional Certification, Neuromarketing
Completed the Neuromarketing Specialization focused on behavioral insights and consumer neuroscience.
CSCopenhagen Business School
Professional Certification, Marketing
Completed professional courses in Neuromarketing & Consumer Science and Content Strategy.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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