Open to opportunities

Alankrita Alok

@alankritaalok

Message

I build data-driven go-to-market and omnichannel marketing strategies that turn product value into revenue.

India

Message

What I'm looking for

I’m looking for a growth-focused marketing role where I can own GTM, positioning, and omnichannel execution end-to-end—using data to optimize campaigns, collaborate cross-functionally, and scale revenue with disciplined P&L thinking.

I’m a Marketing Manager and co-founder who leads end-to-end GTM, positioning, and multi-channel campaigns for established and new ventures. At Space Matrix, I drive global omnichannel marketing—from ATL/BTL activations and HubSpot workflows to performance campaigns and end-to-end social media management—so execution stays on-brand, platform-optimized, and measurable.

At MONQ, I co-built the brand from concept to launch, owning strategy across product, brand, marketing, partnerships, legal, operations, and distribution. I’ve defined brand positioning and identity, shaped the D2C/q-commerce/modern trade channel mix, and owned financial planning and P&L oversight to align growth with margin optimization and profitable scale.

Before that, I sharpened my fundamentals through roles in marketing and branding: as a Management Trainee at Skootr, I led segmentation and market positioning, managed the 2024–2025 marketing budget (reducing costs by 8%), and launched new offerings to grow ancillary revenue. I also bring an analytics lens from internships (e.g., employee data analysis and LinkedIn performance gains) and a collaboration-first mindset from working with creative agencies, cross-functional teams, and stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Space Matrix

Sep 2025 - Present (9 months)

Led end-to-end global GTM strategy for the established parent brand, driving positioning, messaging, and multi-channel campaigns with creative and regional teams. Managed full-funnel omnichannel marketing, including HubSpot workflows, performance campaigns, and end-to-end social media management, and tracked early sales pipeline across Pipedrive, Apollo, and Demandbase to optimize ROI.

GTM Strategy Multi channel Marketing Performance Marketing Social Media Management Sales Pipeline Management ROI Optimization

Current

Co-Founder

Current

MONQ

Feb 2025 - Present (1 year 4 months)

Co-built MONQ from concept to launch, owning end-to-end strategy across B2B and D2C operations, product, brand, marketing, partnerships, legal, operations, and distribution. Led brand creation and go-to-market strategy across D2C, q-commerce, and modern trade channels, and managed P&L to drive revenue growth and margin optimization.

Brand Strategy Channel Management Partnerships Stakeholder Management P&L management Go To Market Planning

Current

Volunteer - Prayas

Current

Prayas Juvenile Aid Centre

Jan 2018 - Present (8 years 5 months)

Volunteered annually and supported multiple departments including marketing, HR, fundraising, and counseling to contribute to program delivery. Assisted with outreach and operational support across these functional areas.

Volunteer coordination Marketing Support HR Support Fundraising Support Counseling Community Outreach Program Support

Marketing Management Trainee

Skootr Offices

Jun 2024 - Mar 2025 (9 months)

Developed segmentation and market-positioning strategy to improve product differentiation and profitability, including work on a new segment of Skootr Offices. Managed the 2024–2025 marketing budget, reducing costs by 8% while maintaining brand effectiveness, and supported launches of two new offerings projected to add ~3% to Skootr’s ancillary revenue stream in the first year.

Market Segmentation Budget Management Go To Market Strategy Marketing Campaigns Brand Management Product Launch Performance Marketing Analytics

Marketing and Branding Consultant

Personal Touch Skincare

Oct 2024 - Dec 2024 (2 months)

Owned Personal Touch’s brand strategy, including positioning and direction to ensure consistent differentiation across customer touchpoints and market channels. Built the GTM strategy and marketing calendar, running data-driven social and multi-channel campaigns to improve early engagement, conversions, and retargeting.

Brand Strategy Positioning GTM Planning Marketing Calendar Marketing Campaigns Multi channel Marketing Data Driven Retargeting Customer Journey Marketing

Branding Trainee

LSI Group

Apr 2024 - Jun 2024 (2 months)

Developed and implemented brand strategies based on market research aligned to business goals, improving LinkedIn performance by increasing impressions 200% and engagement 84%. Doubled LinkedIn lead generation and supported market research, performance measurement, budget tracking, and cross-functional collaboration to optimize branding initiatives.

Brand Strategy Market Research LinkedIn marketing Performance Metrics Lead Generation Budgeting Cross Functional Collaboration Reporting Campaign Optimization

Summer Management Intern

Ultratech

Apr 2023 - Jun 2023 (2 months)

Researched and developed the company’s first Menstrual Leave Policy to support employee well-being and inclusivity. Led policy review and stakeholder-facing recommendations to create safer, more inclusive, and equitable workplaces for women and LGBTQ+ employees.

Policy Research Workplace Inclusion Employee Well being Research Analysis Documentation Project Support

Marketing Intern

Hansa Research Pvt. Ltd.

Sep 2020 - Nov 2020 (2 months)

Supported marketing research and data gathering for a KPMG and Government of India collaboration focused on education initiatives. Collected and structured project data to support analysis for government-led programming.

Marketing Research Data Collection Data Analysis Reporting Research & Documentation Project Support