Alan Grell

A private society for the serious smoker. Numbered register, permanent standing, admission by invitation.
Founded January 2024. Revenue is annual dues; there is no advertising and no store.
The house keeps an archive read slowly, briefings its members see before the industry does, and a concierge who answers as a person answers. Its sommelier, Cigar·A.I., is the door.

• Ran daily operations and revenue optimization for The Davenport Grand, a 716-room luxury property under Marriott's Autograph Collection
• Led a 25-person leadership team; held staff turnover under 1% across three years
• Grew guest retention 18% through VIP programs and partnerships with local businesses and A-list entertainment groups
• Maintained 100% compliance with Marriott International bra

• Managed front office operations across two properties (AC Hotel and Residence Inn) for a single ownership group
• Reduced guest complaints 8% by rebuilding the conflict-resolution process for front-line staff
• Led a five-person team and held luxury service standards through the COVID-19 period
• Advised ownership on cost reduction that preserved service quality rather than cutting it
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• Built a client base across corporate, association, social, and transient segments
• Managed and serviced social accounts generating more than $750,000 in annual revenue
• Planned and personally serviced every wedding on property, from contract to send-off
• Ran the hotel's social media marketing and content for target demographics

• Supervised the housemen team responsible for setup, service, and turnover of 14,000 sq ft of event space
• Served as on-site client contact from arrival through close-out on every event
• Set up and operated audiovisual for events; coordinated with Sales to protect accuracy and client retention

Scenic design is the discipline of building a space for the person who will stand in it. That training runs through every property and product I have worked on since.

Earned a Bachelor of Fine Arts in Scenic Design with a Minor in History. The training in scenic design has informed a career in hospitality and brand advisory.