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Shannon Braniff

@shannonbraniff

Hotel marketing leader at Marriott International who drove $13M in short-term revenue through a strategic campaign and sales tools.

United States

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At Marriott International’s Marriott Bonvoy Convention & Resort Network, I developed and executed full-funnel marketing strategy across a 125-property portfolio. I delivered $13M in Q4 short-term revenue impact through a strategic campaign, closing tools, and supporting materials.

I also led the portfolio’s unified narrative and custom website build, and implemented experimentation frameworks to improve ROI and audience targeting. The work generated 2M+ website views, 41M impressions, and 300+ qualified RFP leads over six months.

At Marriott International’s Chicago Marriott Downtown and other properties, I directed multi-property marketing and developed brand-aligned partnerships. The Rooftop Cinema Club partnership generated $36K in annual rent plus a $365K food and beverage contribution after launch.

Earlier, I led catering, conference services, event-space strategy, and sales across Kimpton, W Hotels, Westin, and Marriott properties. My experience spans hospitality marketing, revenue strategy, group demand, and luxury and lifestyle brands.

Experience

Work history, roles, and key accomplishments

Director of Marketing

Marriott International

Jan 2023 - Jan 2026 (3 years)

Developed and executed full-funnel marketing strategy for a 125-property global convention and resort portfolio. Managed a $600K marketing budget and led digital presence, group lead generation, and performance optimization.

Marketing Strategy Budget Management Marketing Mix Modeling Digital Marketing Website Strategy Lead Generation Performance Optimization Experimentation Cohesion Stakeholder Management

Complex Senior Manager, Marketing

Marriott International

Jan 2021 - Jan 2023 (2 years)

Directed integrated marketing across multiple hotels and brands, including digital media, creative, internal communications, merchandising, partnerships, and PR. Repositioned property narratives and led content capture including video, photo, and social influencer partnerships.

Multi Location Marketing Digital Media Creative Internal Communications Merchandising Partnerships PR Content Development Campaign Execution Team Leadership

Director, Function Space Management / Destination Sales Executive

Marriott International

Jan 2017 - Jan 2021 (4 years)

Owned catering revenue forecasting and drove net-new business through product optimization. Set event-space strategy for 152 meeting rooms and 217,400 sq. ft. of space, and led a team of 3 optimizing event space across 5 hotels.

Revenue Forecasting Inventory Strategy Team Leadership Pipeline Development Sales Presentations Contract Negotiation Business Evaluation Conversion Rate Optimization

Director of Catering Sales & Conference Services

IHG / Kimpton Hotels

Jan 2016 - Jan 2017 (1 year)

Built catering strategy and event execution for a new lifestyle hotel. Hired and led a team of 4, and generated $3.4M in annual catering revenue.

Pre Opening Team Leadership Catering Strategy Event Execution Demand Generation Team Leadership

Complex Assistant Director / Account Director

Starwood Hotels & Resorts

Jan 2010 - Jan 2016 (6 years)

Managed the event portfolio across two flagship Chicago hotels, owning the full customer journey from strategy and contracting through planning and execution. Led a team of 6 across catering sales and event planning.

Multi Site Leadership Event Management Account Development Customer Relationship Management Team Leadership