I’m open to senior product design, web design, and brand design roles, as well as freelance projects. I work remotely worldwide.

Alana Rodrigues
@alanasrodrigues
Product designer at CoinSmart who designed SmartPay before its acquisition, and shipped Elys Network’s launch-ready MVP in four months.
What I'm looking for
At CoinSmart, I was the sole designer across its products and designed SmartPay’s experience from 2019. SmartPay became a strategic asset in CoinSmart’s 2024 acquisition by WonderFi, with an earn-out clause of up to CAD $15 million tied to it.
At Elys Network, I replaced eight months of stalled agency work with a launch-ready MVP in four months and built the component library and design system from scratch. I’ve worked independently across product, brand, and web design, and I’m open to senior product design roles and strategic freelance projects worldwide.
Experience
Work history, roles, and key accomplishments
Volunteering as lead designer for a US-based nonprofit dedicated to bringing education to underprivileged children across Africa, India, and beyond.
Responsible for a full brand identity and website redesign, creating a more credible, emotionally resonant digital presence to support donor acquisition and volunteer engagement worldwide.
Designing a visual system built to scale across fundraisin
Designed and refined the visual identity, marketing materials, and landing page experience for VuelosVE, helping strengthen the brand presence and improve lead generation.
Led the redesign of the website landing page with a focus on clarity, trust, and conversion, creating a more cohesive experience between the brand and product offering. Collaborated closely with stakeholders to translate busine
Independent design practice spanning 12+ years across North America, Brazil, and internationally.
Delivered end-to-end UX/UI, brand identity, landing pages, SaaS interfaces, health-tech products, investor materials, and digital campaigns, working directly with founders and international teams.
Healthcare and dental clients through WellPut became some of my longest-running relationships. Most c
As a Senior Web Designer at N-Dimensional, I create user-centric digital experiences that blend functionality, visual harmony, and strategic purpose. My work focuses on designing responsive web interfaces and landing pages that communicate complex Web3 concepts with clarity and accessibility for both technical and non-technical audiences.
I collaborate closely with product, marketing, and develop
Sole designer for a team of five engineers in a fast-paced Web3 startup.
When I joined, the team had already spent eight months working with an external agency. The MVP still wasn't ready. I replaced that stalled effort by shipping a launch-ready product in four months, by simplifying priorities, challenging unnecessary complexity, and building a design foundation the team could actually move wi
Graphic Designer and Illustrator
Aug 2013 - Aug 2023 (10 years)
Worked as Graphic Designer and Illustrator at Freelance / Web & Graphic Design Services.
Sole designer across CoinSmart products (B2C), SmartPay (B2B), web, and marketing, supporting an entire product ecosystem independently while collaborating daily with product managers, engineering, QA, compliance, and marketing.
I joined as a contractor and became embedded as the primary designer across every customer-facing surface: native mobile app, web platform, marketing website, SmartPay,
Art Director and Lead Graphic Designer
Mar 2014 - Mar 2022 (8 years)
At WellPut, I drove the creative direction for a diverse portfolio of clients, leading design from concept to execution across digital, print, and brand identity projects. As the Art Director and Lead Graphic Designer, I ensured every deliverable aligned with strategic goals, communicated clearly, and elevated the brand’s visual presence across all touchpoints.
From full brand identities to high-
As the Senior Graphic Designer for America’s Voices in Israel, I led the end-to-end creative development for all visual communications across digital and print. I was responsible for shaping the organization’s visual identity and producing high-impact design materials that strengthened storytelling, increased audience engagement, and supported strategic diplomatic and cultural initiatives.
I crea
As the Senior Graphic & Web Designer for Million Waves Project, I led the organization’s visual communication and digital presence, creating everything from brand identity to marketing campaigns and a full website experience. My work supported the mission of transforming ocean plastic into life-changing medical solutions, helping the nonprofit communicate clearly, attract donors, and amplify globa
The needls. ad platform allows businesses to automatically create, target and optimize digital ads across Facebook & Instagram.
AppCows is an intuitive and easy to use CRM solution designed for the smartphone supply chain, helping the mobile industry explore uncharted channels to smartphone users, creating recurring revenue and repeat customers through a mobile first experience.
Directed outdoor advertising, automotive campaigns, and high-volume promotional assets for print and digital clients.
Managed fast-paced visual production workflows under tight timelines and high output demands. Built the production discipline and visual craft foundation that still shapes how I work today.
Education
Degrees, certifications, and relevant coursework
Centro de Estudo de Adultos e Adolescentes Lia Campos
Expanish - Cultural Immersion Programs
Curso de Español en Expanish
Apr 2026
LottieFiles
LottieFiles for Figma Course
Apr 2026
Domestika
Digital Illustration with Procreate
Oct 2022
Escola Estadual Anísio Teixeira
Ensino Médio
2004 - 2006
Mergo Escola de Design
DEXCONF2025
Aug 2025
Mergo Escola de Design
DEXCONF2024
Sep 2024
Mergo Escola de Design
DEXCONF22
Sep 2022
United Latino Students Association
Webdesign
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
alanarodrigues.comPortfolio
behance.net/alanasrodriguesSalary expectations
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