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Alana Rodrigues

@alanasrodrigues

Product designer at CoinSmart who designed SmartPay before its acquisition, and shipped Elys Network’s launch-ready MVP in four months.

Brazil
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What I'm looking for

I’m open to senior product design, web design, and brand design roles, as well as freelance projects. I work remotely worldwide.

At CoinSmart, I was the sole designer across its products and designed SmartPay’s experience from 2019. SmartPay became a strategic asset in CoinSmart’s 2024 acquisition by WonderFi, with an earn-out clause of up to CAD $15 million tied to it.

At Elys Network, I replaced eight months of stalled agency work with a launch-ready MVP in four months and built the component library and design system from scratch. I’ve worked independently across product, brand, and web design, and I’m open to senior product design roles and strategic freelance projects worldwide.

Experience

Work history, roles, and key accomplishments

Ann Foundation logoAF
Current

Lead Web Designer

Jul 2026 - Present (3 months)

Volunteering as lead designer for a US-based nonprofit dedicated to bringing education to underprivileged children across Africa, India, and beyond.

Responsible for a full brand identity and website redesign, creating a more credible, emotionally resonant digital presence to support donor acquisition and volunteer engagement worldwide.

Designing a visual system built to scale across fundraisin

VuelosVE logoVU
Current

Lead Designer

May 2026 - Present (5 months)

Designed and refined the visual identity, marketing materials, and landing page experience for VuelosVE, helping strengthen the brand presence and improve lead generation.

Led the redesign of the website landing page with a focus on clarity, trust, and conversion, creating a more cohesive experience between the brand and product offering. Collaborated closely with stakeholders to translate busine

alanarodrigues.com logoAL
Current

Product Designer, Brand & Web Designer

Sep 2013 - Present (13 years 1 month)

Independent design practice spanning 12+ years across North America, Brazil, and internationally.

Delivered end-to-end UX/UI, brand identity, landing pages, SaaS interfaces, health-tech products, investor materials, and digital campaigns, working directly with founders and international teams.

Healthcare and dental clients through WellPut became some of my longest-running relationships. Most c

N-Dimensional Marketing logoNM

Senior Web Designer

Apr 2025 - Jun 2026 (1 year 2 months)

As a Senior Web Designer at N-Dimensional, I create user-centric digital experiences that blend functionality, visual harmony, and strategic purpose. My work focuses on designing responsive web interfaces and landing pages that communicate complex Web3 concepts with clarity and accessibility for both technical and non-technical audiences.

I collaborate closely with product, marketing, and develop

Elys Network logoEN

Lead Product Designer

Aug 2023 - Sep 2025 (2 years 1 month)

Sole designer for a team of five engineers in a fast-paced Web3 startup.

When I joined, the team had already spent eight months working with an external agency. The MVP still wasn't ready. I replaced that stalled effort by shipping a launch-ready product in four months, by simplifying priorities, challenging unnecessary complexity, and building a design foundation the team could actually move wi

CoinSmart logoCO

Product Designer

Oct 2020 - Jul 2023 (2 years 9 months)

Sole designer across CoinSmart products (B2C), SmartPay (B2B), web, and marketing, supporting an entire product ecosystem independently while collaborating daily with product managers, engineering, QA, compliance, and marketing.

I joined as a contractor and became embedded as the primary designer across every customer-facing surface: native mobile app, web platform, marketing website, SmartPay,

WellPut Custom Content and Design logoWD

Art Director and Lead Graphic Designer

Mar 2014 - Mar 2022 (8 years)

At WellPut, I drove the creative direction for a diverse portfolio of clients, leading design from concept to execution across digital, print, and brand identity projects. As the Art Director and Lead Graphic Designer, I ensured every deliverable aligned with strategic goals, communicated clearly, and elevated the brand’s visual presence across all touchpoints.

From full brand identities to high-

AMERICAS VOICES IN ISRAEL logoAI

Senior Graphic Designer

Oct 2019 - Oct 2021 (2 years)

As the Senior Graphic Designer for America’s Voices in Israel, I led the end-to-end creative development for all visual communications across digital and print. I was responsible for shaping the organization’s visual identity and producing high-impact design materials that strengthened storytelling, increased audience engagement, and supported strategic diplomatic and cultural initiatives.

I crea

MILLION WAVES PROJECT logoMP

Senior Graphic Web Designer

Apr 2018 - Jan 2020 (1 year 9 months)

As the Senior Graphic & Web Designer for Million Waves Project, I led the organization’s visual communication and digital presence, creating everything from brand identity to marketing campaigns and a full website experience. My work supported the mission of transforming ocean plastic into life-changing medical solutions, helping the nonprofit communicate clearly, attract donors, and amplify globa

Needls.com logoNE

Webdesigner

Oct 2019 - Nov 2019 (1 month)

The needls. ad platform allows businesses to automatically create, target and optimize digital ads across Facebook & Instagram.

UpChannel logoUP

Lead Graphic Designer

Jun 2013 - Nov 2016 (3 years 5 months)

AppCows is an intuitive and easy to use CRM solution designed for the smartphone supply chain, helping the mobile industry explore uncharted channels to smartphone users, creating recurring revenue and repeat customers through a mobile first experience.

Eureka Propaganda logoEP

Art Director

Jan 2013 - Aug 2013 (7 months)

Directed outdoor advertising, automotive campaigns, and high-volume promotional assets for print and digital clients.

Managed fast-paced visual production workflows under tight timelines and high output demands. Built the production discipline and visual craft foundation that still shapes how I work today.

Education

Degrees, certifications, and relevant coursework

CC

Centro de Estudo de Adultos e Adolescentes Lia Campos

EP

Expanish - Cultural Immersion Programs

Curso de Español en Expanish

Apr 2026

LO

LottieFiles

LottieFiles for Figma Course

Apr 2026

DO

Domestika

Digital Illustration with Procreate

Oct 2022

ET

Escola Estadual Anísio Teixeira

Ensino Médio

2004 - 2006

MD

Mergo Escola de Design

DEXCONF2025

Aug 2025

MD

Mergo Escola de Design

DEXCONF2024

Sep 2024

MD

Mergo Escola de Design

DEXCONF22

Sep 2022

UA

United Latino Students Association

Webdesign

Tech stack

Software and tools used professionally

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