Alana Rodrigues
@alanarodrigues
Product designer at CoinSmart who designed SmartPay, the product tied to a CAD $15 million acquisition earn-out.
What I'm looking for
At CoinSmart, I designed SmartPay’s product experience from 2019, working as the sole designer across customer-facing products. In June 2024, CoinSmart was acquired by WonderFi, with SmartPay explicitly tied to an earn-out clause of up to CAD $15 million.
At Elys Network, I replaced eight months of stalled agency work by shipping a launch-ready MVP in four months. I built the component library and design system from scratch, and it still supports the product under Ryze Protocol.
Across my independent practice and client work, I’ve built long-term relationships in fintech, healthcare, dental, and other fields. I’m currently volunteering as Lead Designer for Ann Foundation and leading the rebrand and web design for VuelosVE; I’m open to senior product design roles and strategic freelance projects, remote worldwide.
Experience
Work history, roles, and key accomplishments
Lead Web Designer
Ann Foundation
Jul 2026 - Present (4 months)
Volunteering as lead designer for a US-based nonprofit dedicated to bringing education to underprivileged children across Africa, India, and beyond.
Responsible for a full brand identity and website redesign, creating a more credible, emotionally resonant digital presence to support donor acquisition and volunteer engagement worldwide.
Designing a visual system built to scale across fundraisin
Lead Designer
VuelosVE
May 2026 - Present (6 months)
Designed and refined the visual identity, marketing materials, and landing page experience for VuelosVE, helping strengthen the brand presence and improve lead generation.
Led the redesign of the website landing page with a focus on clarity, trust, and conversion, creating a more cohesive experience between the brand and product offering. Collaborated closely with stakeholders to translate busine
Product Designer, Brand & Web Designer
alanarodrigues.com
Sep 2013 - Present (13 years 2 months)
Independent design practice spanning 12+ years across North America, Brazil, and internationally.
Delivered end-to-end UX/UI, brand identity, landing pages, SaaS interfaces, health-tech products, investor materials, and digital campaigns, working directly with founders and international teams.
Healthcare and dental clients through WellPut became some of my longest-running relationships. Most c
Senior Web Designer
N-Dimensional Marketing
Apr 2025 - Jun 2026 (1 year 2 months)
As a Senior Web Designer at N-Dimensional, I create user-centric digital experiences that blend functionality, visual harmony, and strategic purpose. My work focuses on designing responsive web interfaces and landing pages that communicate complex Web3 concepts with clarity and accessibility for both technical and non-technical audiences.
I collaborate closely with product, marketing, and develop
Lead Product Designer
Elys Network
Aug 2023 - Sep 2025 (2 years 1 month)
Sole designer for a team of five engineers in a fast-paced Web3 startup.
When I joined, the team had already spent eight months working with an external agency. The MVP still wasn't ready. I replaced that stalled effort by shipping a launch-ready product in four months, by simplifying priorities, challenging unnecessary complexity, and building a design foundation the team could actually move wi
Graphic Designer and Illustrator
Freelance / Web & Graphic Design Services
Aug 2013 - Aug 2023 (10 years)
Worked as Graphic Designer and Illustrator at Freelance / Web & Graphic Design Services.
Product Designer
CoinSmart
Oct 2020 - Jul 2023 (2 years 9 months)
Sole designer across CoinSmart products (B2C), SmartPay (B2B), web, and marketing, supporting an entire product ecosystem independently while collaborating daily with product managers, engineering, QA, compliance, and marketing.
I joined as a contractor and became embedded as the primary designer across every customer-facing surface: native mobile app, web platform, marketing website, SmartPay,
Art Director and Lead Graphic Designer
WellPut Custom Content and Design
Mar 2014 - Mar 2022 (8 years)
At WellPut, I drove the creative direction for a diverse portfolio of clients, leading design from concept to execution across digital, print, and brand identity projects. As the Art Director and Lead Graphic Designer, I ensured every deliverable aligned with strategic goals, communicated clearly, and elevated the brand’s visual presence across all touchpoints.
From full brand identities to high-
Senior Graphic Designer
AMERICAS VOICES IN ISRAEL
Oct 2019 - Oct 2021 (2 years)
As the Senior Graphic Designer for America’s Voices in Israel, I led the end-to-end creative development for all visual communications across digital and print. I was responsible for shaping the organization’s visual identity and producing high-impact design materials that strengthened storytelling, increased audience engagement, and supported strategic diplomatic and cultural initiatives.
I crea
Senior Graphic Web Designer
MILLION WAVES PROJECT
Apr 2018 - Jan 2020 (1 year 9 months)
As the Senior Graphic & Web Designer for Million Waves Project, I led the organization’s visual communication and digital presence, creating everything from brand identity to marketing campaigns and a full website experience. My work supported the mission of transforming ocean plastic into life-changing medical solutions, helping the nonprofit communicate clearly, attract donors, and amplify globa
Webdesigner
Needls.com
Oct 2019 - Nov 2019 (1 month)
The needls. ad platform allows businesses to automatically create, target and optimize digital ads across Facebook & Instagram.
Lead Graphic Designer
UpChannel
Jun 2013 - Nov 2016 (3 years 5 months)
AppCows is an intuitive and easy to use CRM solution designed for the smartphone supply chain, helping the mobile industry explore uncharted channels to smartphone users, creating recurring revenue and repeat customers through a mobile first experience.
Art Director
Eureka Propaganda
Jan 2013 - Aug 2013 (7 months)
Directed outdoor advertising, automotive campaigns, and high-volume promotional assets for print and digital clients.
Managed fast-paced visual production workflows under tight timelines and high output demands. Built the production discipline and visual craft foundation that still shapes how I work today.
Education
Degrees, certifications, and relevant coursework
Centro de Estudo de Adultos e Adolescentes Lia Campos
LottieFiles
LottieFiles for Figma Course
Apr 2026
Expanish - Cultural Immersion Programs
Curso de Español en Expanish
Apr 2026
Mergo Escola de Design
DEXCONF2025
Aug 2025
Escola Estadual Anísio Teixeira
Ensino Médio
2004 - 2006
Mergo Escola de Design
DEXCONF2024
Sep 2024
Domestika
Digital Illustration with Procreate
Oct 2022
Mergo User Experience
DEXCONF22
Sep 2022
News Center Informatica
Webdesign
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
alanarodrigues.comSalary expectations
Social media
Job categories
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