Akhil Venugopal

At Go Digit General Insurance, I supported CRM, email, and digital marketing campaigns for India’s biggest insurtech, improving email open rates by 17% and click-through rates by 11% through segmentation and personalised messaging.

I monitored Google Ads, reducing cost-per-click by 10% over three months, and used A/B testing to improve conversion rates by 9–12% across key campaigns. I also collaborated on landing-page messaging that increased average time on page from 38 seconds to one minute.

I’ve helped launch health insurance products by studying competitor offerings and shaping policy schedules with stronger customer perks. I also managed online reputation activities, customer interactions, reviews, and issue resolution, closing 75% of open tickets daily while using Claude and ChatGPT to improve workflow efficiency.

Alongside my MSc in Marketing at Nottingham University Business School, I built an AB InBev marketing enablement portal and Power BI dashboards to streamline vendor discovery, campaign planning, deployment visibility, and spend tracking.