Akash Praharaj

Lead end-to-end social content for Redrob Signal, a multi-sports prediction platform, across Instagram, Snapchat, YouTube, WhatsApp, Telegram, and Substack. Develop scripts, captions, static posts, carousels, and editor briefs, and build content strategies and calendars around sports events and audience trends.

Took a career break to care for a family member while continuing select freelance marketing projects. Created educational email courses, lead magnets, landing pages, and website copy, and set up email nurture journeys and automation in ConvertKit.

Grew a client's social media following from 78K to 150K in 4 months through a structured content strategy. Developed and executed pre-launch, launch, and post-launch campaigns for movies, web series, and TV shows across digital platforms, and built YouTube growth and LinkedIn content strategies for various brands.

Reactivated dead leads through a targeted Christmas and New Year email campaign, generating ₹7 lakh in incremental revenue with a 65% open rate. Created landing pages, emails, brochures, and campaign assets for corporate and trending education programs, and started as a ghostwriter with an article published on KDnuggets.

Worked on SEO, paid media, landing pages, copywriting, and marketing automation across hands-on digital marketing projects. Built and optimized landing pages and conversion-focused content, including marketing automation workflows using Zapier, and worked on Google Ads and Facebook Ads campaigns alongside on-page, off-page, and local SEO.

BTech in Mechanical Engineering from Gandhi Institute for Technology, BPUT, Bhubaneshwar, Odisha, from 2012 to 2016.