Aida Hadera

I’m a results-oriented digital marketing specialist with over 3 years of experience across social media strategy, paid ads, and recruitment campaigns. I build multi-brand content and campaigns that are measured, optimized, and aligned to business goals.

In my most recent role as a Social Media & Content Manager, I increased brand engagement by 30% through full-cycle social media campaigns. I produce high-impact video/visual content and analyze KPIs to optimize ROI and campaign performance, while ensuring consistent brand messaging across teams.

Before that, I managed full-cycle recruitment at Saria Consultancy PLC using Manatal ATS—from sourcing to onboarding. I conducted structured interviews to assess candidate qualifications and cultural fit, streamlined processes to reduce time-to-hire, and coordinated logistics for large-scale recruitment events like career fairs and campus visits.

I also supported health-focused community work as an ICARE Project Officer with the Ethiopian Diabetes Association. I coordinated project activities, delivered two Training of Trainers (TOTs) sessions, monitored progress using collected data, and presented actionable insights to management while collaborating with partners to stay on timelines and objectives.