Open to opportunities

Melkte Belete

@maki

Message

Marketing professional specializing in social media, content strategy, and video production.

Ethiopia

Message

What I'm looking for

I seek a collaborative role in marketing or content where I can lead social strategy, produce engaging video content, and drive measurable growth while working with cross-functional teams and continuous learning opportunities.

I am a marketing professional with strong experience in social media management, content strategy, and promotional production, committed to delivering innovative solutions and exceeding client expectations. I blend analytical problem-solving from an industrial engineering background with creative content development to drive engagement and measurable results.

In leadership roles I have led content strategy for multiple brands, managed cross-functional teams, and implemented daily progress tracking systems to improve productivity. I have produced promotional content, monetized and optimized YouTube channels, and delivered technology solutions as an IT consultant that improved service delivery speed by 50%.

I stay current with emerging social and video technologies, maintain professionalism under pressure, and focus on collaboration, open communication, and continuous improvement to achieve organizational goals.

Experience

Work history, roles, and key accomplishments

Current

Marketing Team Leader

Current

Amplitude Ventures

Dec 2024 - Present (11 months)

Led content strategy and social media campaigns for multiple brands, improving team productivity through daily progress tracking and cross-functional coordination.

Content Strategy Social Media Management Team Leadership Campaign Planning Workflow Optimization Communication Time Management

Junior Promo Producer

Bemedia Media Production and Advertisement plc

Feb 2023 - Dec 2024 (1 year 10 months)

Produced promotional content and tracked project progress to meet timelines and budgets, collaborating with creative teams to boost brand visibility and engagement.

Project Management Content Creation Budget Management Quality Control Video Production

Virtual Assistant

Online

Apr 2023 - Sep 2023 (5 months)

Provided administrative and project coordination support to a manager, maintaining confidentiality and ensuring timely completion of tasks and communications.

Project Coordination Calendar Management Confidentiality Communication Liaison Administrative Support

Social Media Manager

Online

Oct 2022 - Jan 2023 (3 months)

Developed and executed social media strategies, monetized and grew a YouTube channel, and analyzed performance metrics to optimize engagement and revenue.

Social Media Strategy Analytics Audience Growth KPI Tracking Engagement

IT Consultant

OM General Plc

Jan 2022 - Nov 2022 (10 months)

Analyzed IT systems and implemented solutions that increased service delivery speed by 50% and reduced error rates to near zero, providing actionable efficiency reports.

Systems Implementation Performance Optimization Reporting Troubleshooting Process Improvement Documentation

Industrial Engineering Intern

Amhara Pipe Factory

Nov 2020 - Jan 2021 (2 months)

Researched capacity utilization and waste minimization, analyzed production systems, and supported efficiency initiatives to increase productivity.

Process Improvement Data Analysis Cross Functional Collaboration Reporting Continuous Improvement

Industrial Engineering Intern

Daylight Applied Technologies PLC

Oct 2019 - Oct 2019 (0 months)

Authored research on improving raw material inventory management and assisted in implementing lean initiatives to optimize manufacturing processes.

Inventory Management Process Improvement Research Data Analysis Reporting Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

St. Mary University

Bachelor of Science, Marketing Management

2021 -

Grade: 3.2 CGPA

Pursuing a Bachelor of Science in Marketing Management with a 3.2 CGPA since June 2021.

ALX Africa

Certificate Programs, Professional Development

2022 - 2024

Completed online professional development and certification programs including the Virtual Assistant Program (June–September 2022) and AI Augmented Professional Development Skills (February–April 2024).