Hermela Getu

I’m a Marketing and Documentation Specialist focused on turning campaign activity into clear, actionable reporting. I combine digital advertising execution with disciplined documentation so clients and internal teams stay aligned.

In my Ad Specialist and Documentation Specialist role, I planned and optimized Meta advertising campaigns using audience segmentation and continuous optimization. I build custom and lookalike audiences, produce performance reports with actionable insights, and support decision-making with organized, accurate documentation.

As a Social Media Manager, I managed multiple client and company accounts across Instagram, Facebook, TikTok, and LinkedIn. I develop monthly content calendars, write captions, campaign copy, blogs, newsletters, and short-form video scripts, and coordinate with designers and video editors to deliver consistent brand voice.

Earlier, as a Marketing Intern at iCog (Gheero), I supported social media management for more than five brand accounts, scheduled content, monitored engagement metrics, and helped plan weekly marketing calendars. I bring strong attention to detail, analytical thinking, and effective communication in remote and fast-paced environments.