At Beyond Limits Marketing, I use analytics and user feedback to simplify high-friction paths across SMB web, SaaS, and e-commerce storefronts. I also translate campaign and roadmap priorities into responsive storefront pages and sales funnels.
At INVASSO, I co-led product design for an enterprise aviation dashboard used by 1,000+ daily users. I built a design system with 60+ components and combined usability testing, A/B comparisons, and heatmap findings to improve workflows.
At Alraedah, I supported research and design for SME financing journeys, including POS financing, microfinancing, and repayment education. Earlier, I designed websites, web applications, and mobile experiences at Heaven Technology, and campaign and brand assets at Brush Advertising.

