Aya Ellithy

I've spent 5+ years designing digital products from zero to launch, translating complex user needs into intuitive, polished interfaces. My work spans UX strategy, research, wireframes, high-fidelity design, and developer handoff.

At Ruwad Hosting for Information Technology Company, I led end-to-end design for a flagship product, including its UX strategy, user flows, and full design system. Through iterative usability testing and data-driven redesign, I reduced user drop-off by 35%.

I collaborate closely with product managers and engineers, mentor junior designers, and create scalable component libraries and design standards. I conducted 20+ user interviews while helping establish team-wide practices that support consistent delivery.

Previously, I designed web and mobile interfaces across industries, increasing task completion by 28% and reducing handoff time by 40% across three product lines. I use research, usability studies, A/B testing, and analytics to make decisions grounded in real user behavior.