mohamed wael

Supports creator-side content strategy for Toca Boca World partnerships by analyzing audience behavior, search intent, comments, watch patterns, and engagement around game updates and collaborations. Translates in-game features, packs, and IP collaborations into story-driven content experiences that support feature discovery and engagement.

Built and managed gaming YouTube content systems using audience research and retention strategies across titles, thumbnails, pacing, and content-market fit. Scaled channels from 0 to 100K subscribers in 10 months and supported partner collaborations through audience-first branded storytelling.

Reviewed web and mobile product experiences across usability, accessibility, interaction quality, responsive behavior, visual consistency, and conversion friction for a short-term UX audit. Built a 5-point UX review framework and delivered prioritized, developer-ready recommendations that reduced feedback cycles by 30%.

Led product design for an e-commerce bidding and auction app, translating research and stakeholder inputs into product strategy, IA, conversion flows, and a reusable atomic design system. Mapped key journeys and designed 55+ screens with multiple prototype iterations to improve buyer/seller task clarity and reduce auction drop-off.

Contributed to a 3-month company website redesign by supporting competitive analysis, user flows, information architecture, documentation, and design system foundations. Helped build atomic component structures and reusable page patterns to improve consistency and reduce redesign effort for repeated website sections.

Designed an internal hospital ERP system for pharmacy operations, including pricing, inventory visibility, invoicing, account permissions, and clickable reporting. Defined core modules to replace paper workflows, reducing manual calculation errors by up to 40%, and designed accessible, role-based workflows with stock lookup targeting under 60 seconds.

Designed e-commerce website, mobile app, and SaaS experiences for the US market, translating requirements into user flows, wireframes, high-fidelity UI, and developer handoff. Created a SaaS operations dashboard concept (YADOO) with role-based flows, empty/error/loading states, and 100+ reusable Figma components via an atomic design system.

Designed product flows and mobile app improvements for contracting and civil engineering services by aligning PM, engineering, and UX requirements around operational clarity. Created iOS and Android decision-path flows for an arbitrage product and improved design-development alignment using annotated Figma handoff.

Designed a mobile bus-booking experience from research through high-fidelity prototyping to help users access schedules, compare trips, and complete booking tasks. Conducted interviews and user testing (6 participants, 2 rounds) and contributed to a 27% NPS increase through better booking flow clarity and accessibility.

Completed the Career Foundry Product Design Program (online) from February 2025 to September 2025.

Completed the IxDF User Experience Designer + AI program from August 2024 to February 2025.

Completed a Bachelor’s Degree in Engineering at Al-Azhar University, Cairo, Egypt, from 2019 to 2024.

Completed the Interface Design Specialization (online) from April 2023 to August 2023.

Completed the Google UX Design Specialization (online) from February 2023 to July 2023.

Completed the Graphic Design Specialization (online) from January 2022 to June 2022.