Alejandra Hernandez

Designed digital menu systems for restaurants, supporting sales and customer conversion. Created high-volume static ads and branded assets, email marketing content, and developed an organizational system in Notion to streamline workflows.

Created custom illustrations based on photographs, adapted for embroidery on apparel and accessories. Developed production-ready designs optimized for embroidery techniques and print formats.

Developed visual concepts for urban lighting, interiors, signage, and commercial storefronts. Collaborated with 3D and production teams, supervised a junior designer, and contributed to public installations for clients including Cali city government.

Created character and environment illustrations for animation projects designed for motion. Developed clear and adaptable visual assets aligned with animation workflows.

Created visual content for a music label, including artwork, social media assets, and visual identity elements. Produced video content including a Lo-fi music video and animated visualizers for YouTube and Spotify.

Developed visual identity assets and digital content for a personal beauty brand, including social media, illustrations, and editorial design. Performed photo retouching and adapted content for different formats.

Designed social media content, packaging, and visual assets for a fashion and accessories brand. Performed photo retouching and content adaptation for different formats and channels.

Developed a curated portfolio presentation to strengthen brand positioning and showcase jewelry collections to galleries and retailers. Directed visual strategy including photographic selection, retouching, color palette, and editorial art direction.

Developed organic social media content such as carousels and short-form video to increase reach and engagement for a tattoo artist's personal brand. Proposed content concepts tailored to brand identity and audience, and edited photographic and video content.

Designed digital flyers and promotional assets for events, festivals, and music campaigns. Edited short-form video content for Instagram and TikTok, and developed clipping campaigns for major launches.

Undergraduate degree in Graphic Design, focusing on visual identity, social media content, marketing design, and illustration.

Completed a course on prompt engineering for generative AI, focusing on creating effective prompts.

Completed courses in visual identity design, art direction, naming, and character creation.

Completed a course on art direction for creative branding.

Completed a course on the art of name creation.

Completed a course on captivating and dynamic character creation.