Vanessa Madiedo
@vanessamadiedo
Multidisciplinary graphic designer passionate about visual storytelling and branding.
What I'm looking for
I am a multidisciplinary Graphic Designer and Illustrator with a strong foundation in visual storytelling, branding, and analog techniques. My experience spans creating expressive visuals for editorial, fashion, and lifestyle brands across international markets. I excel at adapting to diverse styles while maintaining conceptual depth and brand coherence.
As a Freelance Graphic Designer and Illustrator since 2020, I have developed packaging and label designs that enhance shelf appeal and unboxing experiences. I direct and execute product, editorial, and food photography, ensuring that every visual element resonates with the intended audience. My work includes designing responsive landing pages and e-commerce websites, crafting cohesive brand identities, and leading art direction for campaigns that harmonize illustration, photography, and layout.
Experience
Work history, roles, and key accomplishments
Graphic Designer & Illustrator
Freelance
Jan 2020 - Present (5 years 7 months)
Developed packaging and label designs for lifestyle, fashion, and beauty brands, enhancing shelf appeal and unboxing experiences through thoughtful visual storytelling. Directed and executed product, editorial, and food photography, including concept development, styling, lighting, and editing for e-commerce and branded content.
Education
Degrees, certifications, and relevant coursework
British School of Creative Arts and Technology (EBAC)
Professional Certificate, Illustration
2022 - 2025
Specialized in traditional techniques, character development, and narrative illustration. Developed a portfolio including children’s books, conceptual fashion pieces, and experimental compositions.
Universidad del Norte
BA in Graphic Design, Graphic Design
2020 - 2024
Focused on Editorial Design, Brand Identity, Illustration, and Visual Strategy. Completed a final thesis on the design of a multidisciplinary brand integrating fashion, illustration, and publishing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
lvmadiedo.myportfolio.comPortfolio
lvmadiedo.myportfolio.comJob categories
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