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At Ten Pies, I built and ran a premium pie business end to end, from product development and production to marketing, fulfillment, and finances. I grew it to profitability with zero ad spend through word of mouth and a small, highly engaged Instagram audience, driving repeat orders and revenue.

At Leaderonomics Digital, I was responsible for the company’s digital learning content portfolio. I led the design and development of a 52-module leadership curriculum using ADDIE on the EdCast LXP.

I also collaborated with the business development team on customised proposals used to close bank and GLC clients, and led a team of junior content developers.

From 2010 to 2019, I worked in business development and account management across multiple tech companies, serving clients in marketing automation, CRMs, and domain names. Using a consultative sales approach, I helped clients understand solutions and discover product-client fit, and secured business from major corporate clients and GLCs, including deals of up to six figures in EUR. I’m a builder who takes a lifelong learning approach, and my AI-assisted builds are systematic, rigorous, and grounded in domain expertise.