At Colang LLC Group, I lead creative concept development and design for two hospitality and consumer brands. I turn marketing priorities into campaigns across social media, email, web, print, packaging, and in-location experiences.
I redesigned Persian Basket’s meal and grocery ordering experience to clarify menu information and simplify shopping flows. After launch, average daily orders increased from approximately 100 to 180.
At MTN Group, I developed campaign concepts and assets for national product and service launches across digital channels and a retail network of 12,000+ locations. I guided art direction across packaging, visual merchandising, retail environments, and digital touchpoints.
Earlier at MTN Group, I improved creative and production workflows, reducing turnaround time by 40% and saving more than 200 hours per quarter. I also developed reusable templates and visual guidelines with marketing and production teams.
