Adrian Patrick
@adrianpatrick
I build trend-led social campaigns that grow audiences and drive millions of views.
United KingdomWhat I'm looking for
I've led organic social strategy and channel operations for UD Music Foundation, turning music-culture trends into native TikTok, Instagram, and YouTube content.
I grew its TikTok footprint to more than 4 million cumulative views through short-form production, trending audio curation, and daily community engagement. I also led cross-channel release campaigns and targeted Meta and TikTok advertising.
Through my Lithuanian-focused music and digital content project, I've generated 900K+ views in the past 12 months and 3M+ cumulative views. I take content from concept and scripting through filming, editing, publishing, and performance analysis.
Previously, I developed organic social strategies for B2C e-commerce clients, helping launch products on TikTok and Instagram. I enjoy using cultural insight, audience behaviour, and platform data to create content that feels authentic and performs.
Experience
Work history, roles, and key accomplishments
Founder & Content Lead for Personal Brand/Project
Self Employed
Jan 2025 - Present (1 year 9 months)
Lead end-to-end social media strategy and content direction for a Lithuanian-focused music and digital content project, generating 900K+ views in the past 12 months and 3M+ cumulative views. Produce and manage TikTok and Instagram content, analyze performance data, and engage with the community.
Digital Marketing Strategist & Social Media Assistant
UD Music Foundation
Jan 2022 - Jan 2025 (3 years)
Directed end-to-end organic social strategy and channel operations across TikTok, Instagram, and YouTube, growing total TikTok channel footprint to over 4 million cumulative views. Led cross-channel digital marketing campaigns, executed targeted ad campaigns, and collaborated with internal teams and external partners.
Freelance Social Media Specialist
Self Employed
Jan 2019 - Jan 2022 (3 years)
Developed organic social strategies and created short-form video content for B2C clients, helping launch e-commerce products on TikTok and Instagram. Managed brand accounts from setup to initial growth milestones and handled copy, visual calendars, and deliverables for multiple international clients.
Education
Degrees, certifications, and relevant coursework
University of Kent
Bachelor, Marketing and Business
Bachelor in Marketing and Business from the University of Kent.
HubSpot Academy
Social Media Marketing Certification, Social Media Marketing
Social Media Marketing Certification from HubSpot Academy.
Meta Blueprint
Meta Blueprint Certification, Digital Marketing
Meta Blueprint certification.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Job categories
Skills
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