Adriana Tye Kasaishi Yoshikawa
@adrianatyekasaishiyoshika
Passionate about Business & UX/UI Design, Strategic Planning, and Analytics.
BrazilWhat I'm looking for
I’m open to new opportunities in UX/UI & Business Design. As a dynamic professional who harnesses creativity to address challenges, my approach is centered on active listening and a customer-focused mindset, which enables me to build and nurture relationships with stakeholders at various levels.
My academic journey is both diverse and comprehensive. I earned a Bachelor’s degree in Data Processing Technology from FATEC-SP, an MBA in Business Administration from the University of Pittsburgh, and an additional MBA with a specialization in Capital Markets from FEA-USP.
This distinctive blend of educational qualifications enhances my understanding of optimal design practices and bolsters my ability to contribute effectively to projects.
Recently, I completed a comprehensive course at the prestigious British School of Creative Arts and Technology (EBAC), where I deepened my understanding of design theories, research methodologies, and indispensable tools.
My previous professional experience includes renowned companies such as Grupo Carrefour, Grupo Pão de Açúcar, Grupo Nós (JV Raízen & Femsa), Loggi, Poupafarma, Chase Manhattan, Itaú/Unibanco, and most recently, Estigia. These experiences have provided me with a holistic view of the design process, in addition to developing the ability to thrive in dynamic environments, lead high-performance teams, and overcome complex challenges.
If you are looking for a professional who is passionate about user-centered design, with proven skills in UX/UI and a deep understanding of Business, I would be honored to contribute my skills to your team. Please feel free to contact me at any time.
I am eager to explore possible collaboration opportunities.
Adriana Tye Kasaishi Yoshikawa
portfolio: https://medium.com/@atyeky
Experience
Commercial Head for Brazil
ESTIGIA. The Power of AI. Simple
Jan 2023 - Dec 2023 (11 months)
Leads active listening sessions with clients, provides analytical consultation emphasizing AI and machine learning.
Serves as a liaison between the operational team and business sectors.
Extensive experience in data analytics applied to finance, commerce, marketing, and project management.
Commercial Strategy Head
Grupo Nós (JV Femsa & Raízen)
Jun 2022 - Nov 2022 (5 months)
Leadership in generating market insights through research, contributing to business rules and customer journey mapping for e-commerce, integrating dark-stores, developing CRM systems, and possessing experience in customer-centric solutions, data analytics, storytelling, project management, and tools like Figma, Miro, and PowerBI.
Senior Manager of Intelligence and Promotional Effectiveness
Grupo Carrefour
Jun 2020 - Feb 2022 (1 year 8 months)
Contributed significantly to a project optimizing products and promotions, enhancing price image, and boosting profitability by 3bps. Led the creation of a collective purchasing solution for microentrepreneurs, accelerating its implementation. Experienced in storytelling, AI, machine learning, customer solutions, and data analytics. Skilled in SQL, Python, PowerBI, Tableau, Miro, and Canvas.
Senior Manager of Last Mile Intelligence | Operations
Loggi
Sep 2019 - Apr 2020 (7 months)
Led innovative projects and operational initiatives like creating lockers, improving delivery boxes, revising flow, and opening 35 new agencies in 3 months. Enhanced operational efficiency, reducing operational expenses by 3bps in 1Q20 vs 1Q19. Centralized supplier management, saving R$600,000 in 4 months.
Tech stack
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Portfolio
medium.com/@atyekySocial media
Skills
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