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Adonay Dereje

@adonaydereje

Creative visual identity designer driving impactful brand and product experiences.

Ethiopia
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What I'm looking for

I seek product- or brand-focused roles where I can lead visual identity and design systems, collaborate cross-functionally, mentor teams, and deliver measurable brand and product impact.

I am a creative designer with 6+ years leading visual identity, branding, and campaigns for organizations including CANAL+, SaaS startups, and EU-funded projects. I blend UI/UX, design systems, and product thinking to deliver cohesive brand experiences.

As a co-founder of Invite.et and Albums.et, I led product vision, created design systems, wireframes, and prototypes, and collaborated with developers to deliver MVPs. At CANAL+ I progressed from Social Media Designer to Creative Director, directing nationwide campaigns and establishing scalable branding toolkits.

I excel at mentoring, process optimization, and high-volume production under tight deadlines, reducing costs and improving efficiency—such as replacing an external agency to cut costs by 85% and streamlining revision workflows by 60%. I produce assets across digital, print, and video, and oversee end-to-end creative execution.

I am motivated by clear, user-centered design and measurable results. I bring strong technical skills in Figma, Adobe Creative Suite, and front-end technologies, and I aim to build visual systems that scale across channels and products.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Addis Ababa University logoAU

Addis Ababa University

Bachelor of Science, Electrical and Computer Engineering

Grade: Great Distinction

Bachelor of Science in Electrical and Computer Engineering awarded with Great Distinction from Addis Ababa University.

Tech stack

Software and tools used professionally

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Adonay Dereje - Co-founder / UI Visual Designer - Invite.et & Albums.et | Himalayas