Open to opportunities

haf afro

@hafafro

Message

Creative Senior Brand & UX Designer with strategic marketing expertise.

Ethiopia

Message

What I'm looking for

I am looking for opportunities that foster creativity and collaboration, where I can leverage my design expertise to drive impactful brand strategies.

I am a creative and strategic Senior Brand & UX Designer with over 10 years of experience in branding, digital marketing, and UI/UX design. My journey has allowed me to lead design teams and develop cohesive brand strategies that deliver impactful visuals across corporate and startup environments. I excel in managing complete brand development cycles from research to execution, ensuring that every project aligns with client goals.

At Ethio Telecom, I was promoted from Graphic Designer to Supervisor, where I directed design strategies for national brand campaigns and internal communications. I played a pivotal role in designing the UI/UX for the Telebirr Super App, which has over 52.56 million users, significantly improving user engagement and experience. Additionally, I have developed custom brand identities for startups, NGOs, and SMEs, tailoring design solutions to diverse audiences while mentoring over 100 students in graphic design and branding.

Experience

Work history, roles, and key accomplishments

Current

Freelance Designer & Instructor

Current

Self Employed

Jan 2019 - Present (6 years 5 months)

Developed custom brand identities and delivered UI/UX design solutions for diverse clients, aligning with their strategic goals. Conducted market research to refine brand direction and audience targeting. Mentored over 100 students in graphic design, UI/UX, and branding, integrating real-world projects to prepare them for industry standards.

Brand Identity UI UX Design Strategic Consulting Market Research Graphic Design Mentoring SEO Social Media Marketing

Current

Senior Graphic Designer

Current

Ethio Telecom

Jan 2015 - Present (10 years 5 months)

Directed design strategy for national brand campaigns and internal communications, ensuring consistency across all print and digital assets. Led a team in producing diverse marketing materials, reaching millions across Ethiopia. Played a pivotal role in designing the UI/UX for the Telebirr Super App, improving user engagement for over 52.56 million users.

UI UX Brand Strategy Graphic Design Motion Graphics Adobe Photoshop Adobe Illustrator Figma Team Leadership

Education

Degrees, certifications, and relevant coursework

Addis Ababa University

BSc in Computer Science, Computer Science

Studied Computer Science at Addis Ababa University. Gained foundational knowledge in various aspects of computing.

Image Graphic Design Institute

Graphic Design, Graphic Design

Completed a program in Graphic Design at Image Graphic Design Institute. Developed skills in visual communication and design principles.

Bantie Management Consultancy

Brand Management, Brand Management

Undertook training in Brand Management at Bantie Management Consultancy in 2019. Focused on strategies for developing and maintaining brand identity.

California Training Institute

Digital Marketing, Digital Marketing

Received training in Digital Marketing from California Training Institute in 2023. Acquired knowledge in various digital marketing strategies and tools.