Adlan Dwijaka

At Kompas Gramedia, I build proprietary data, AI, and customer engagement products across the KG Media network. I implemented custom web tracking that processes over 1 billion data points monthly with less than 5% discrepancy against Google Analytics.

I developed interest- and behavior-based user segmentation for audience profiling and advertising targeting, increasing ad viewability by up to 95% and doubling click-through rates. I also manage CDP data integration, enable multi-channel activation of over 3 million monthly messages, and built a proprietary CRM that reduced third-party vendor costs by 50%.

I've orchestrated Unimind Intelligence, a proprietary media-monitoring platform, led new AI initiatives across KG Media, and built a CMS that streamlines social publishing and analytics for KompasTV.

Previously at BTA Group, I architected a learning management system with online testing, automated grading, report cards, and digital learning materials. My product innovation and operational cost work contributed to a 15% increase in profitability, while I also managed digital marketing across Instagram, TikTok, and email.