Shilla Anjadini

Supported global internal communication initiatives through newsletters and visual materials. Translated complex commercial and pricing information into clear messaging for sales tools and improved workflow efficiency using Power Automate.

Led CRM and email marketing campaigns focusing on retention, recovery flows, and lifecycle communication. Increased email open rates by nearly 100% to about 60%, contributing directly to increased revenue.

Developed digital campaigns and marketing assets that strengthened brand presence and customer engagement. Collaborated with sales and e-commerce managers to elevate brand presence and created brand-aligned graphics to improve user experience and conversion.

Co-organized a full-scale TEDx event, coordinating planning, communication, and execution across multiple stakeholders. Designed and launched the event website, managed logistics, and created visual materials, contributing to a sold-out event with over 120 attendees.

Supported website updates, content management, and digital assets aligned with marketing objectives. Assisted in e-commerce optimization through visual and UX improvements.

Currently pursuing Geomedia Studies at Karlstad University, expected to continue through the present.

Master of Arts in Innovation through Business, Engineering, and Design from Linnaeus University.

Bachelor of Architecture from the University of Indonesia.