Open to opportunities

Aditi Swaminathan

@aditiswaminathan

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Brand marketing and growth strategist driving influencer-led campaigns, ASO, and retention analytics.

India

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What I'm looking for

I’m looking for a brand/growth role where I can own integrated campaigns, optimize performance using Mixpanel/ASO, and design behavior-based retention journeys—partnering cross-functionally to turn data into measurable brand impact.

I’m a results-oriented brand marketing professional focused on building integrated brand campaigns that strengthen brand presence and drive growth. I bring a thoughtful balance of creativity, strategic thinking, and cross-functional collaboration to deliver consistent marketing impact.

At MarketWolf Securities, I’ve driven 360° digital and offline growth and brand campaigns, leading influencer-led initiatives end-to-end—from creator shortlisting and briefing to execution and commercial negotiations. I’ve contributed to 2M+ app downloads and ~15% average month-on-month growth in active traders.

I translate performance data into better decisions using Mixpanel to monitor user funnels, conversion metrics, and drop-offs. I also run App Store Optimization (ASO) including keyword research, competitor analysis, metadata optimization, and brand-aligned creatives—driving ~20–30% improvements in organic visibility and install-to-open conversion.

I deepen engagement through behavior-based lifecycle campaigns on MoEngage and WhatsApp marketing via Interakt for onboarding, trading guidance, and reactivation—keeping brand tone consistent while improving open rates and activation speed. Earlier, as a Client Services Intern and Digital Marketing Intern, I supported campaign strategy, content creation, and client deliverables for diverse brands.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

MarketWolf Securities Pvt. Ltd.

Jul 2024 - Present (1 year 11 months)

Led 360° integrated brand and growth campaigns across digital and offline channels, delivering 2M+ app downloads and ~15% average month-on-month growth in active traders. Owned campaign performance tracking with Mixpanel and improved ASO and retention initiatives to increase organic visibility and install-to-open conversion.

Influencer Marketing Mixpanel App Store Optimization (ASO)WhatsApp Marketing

Client Services Intern

Eggfirst Advertising and Design

May 2023 - Jun 2023 (1 month)

Managed and executed marketing campaigns for Aavas Financiers and collaborated with clients on strategies and presentation deliverables across brands including Icon Steel, Ambuja Cement, and Simpolo Ceramics. Conducted competitor analysis and integrated research insights into project work to support client outcomes.

Client Services Campaign Execution Market Analysis Competitor Analysis Presentation Development Project Management

Digital Marketing Intern

AdsCaffe

Feb 2022 - Jun 2022 (4 months)

Spearheaded social media marketing campaigns and content creation for international clients, supporting strategy, execution, and analysis of digital marketing initiatives. Created website content and designed branded graphics and banners aligned to client guidelines.

Social Media Marketing Content Creation Digital Marketing Strategy Content Graphic Design Banner Design Brand Guidelines Campaign Analysis