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Adebayo Yusuff

@adebayoyusuff

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I turn complex data into revenue-driving strategy, dashboards, and operational decisions.

Nigeria

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I've turned complex data into strategic decisions across Leaders Network, Flutterwave, KPMG, and analytics teams. At Leaders Network, I engineered marketing frameworks that cut customer acquisition costs by 75% while sustaining lead quality.

At Flutterwave, I analyzed $146B in African transaction volume to identify high-growth investment opportunities that informed the 2024 Strategic Plan. I also built a scalable cross-functional data warehouse connecting the CEO, Sales, Growth, and Product teams.

I've delivered interactive Power BI and Tableau dashboards across 10+ client projects, including analysis of 5.8M aviation records and regional sales performance. My work spans SQL, Python, Excel, statistical analysis, data warehousing, and executive KPI reporting.

I also founded The Mind Syndicate to help bridge the technical skills gap for students through research, analytics, community building, and industry partnerships. I bring a first-class Economics foundation and Microsoft Power BI Data Analyst certification to work that connects analysis with business action.

Experience

Work history, roles, and key accomplishments

Current

Business Data Analyst

Current

Leaders Network

Oct 2024 - Present (2 years)

Engineered marketing frameworks that cut customer acquisition costs by 75% while sustaining lead quality. Led requirement validation across 6+ products, accelerating go-to-market timelines by 20% within a 60-day sprint cycle.

Marketing Analytics Requirements Validation Database Design Reporting Project Delivery

Current

Founder & President

Current

The Mind Syndicate

Jun 2023 - Present (3 years 4 months)

Founded a research and analytics platform bridging the technical skills gap for students; grew community and managed strategic partnerships across the data industry.

entrepreneurship Community Building Strategic Partnerships Research Analytics

Business Intelligence & Marketing Strategist

ABF Accounting UK

Sep 2024 - Jul 2025 (10 months)

Designed and executed multi-platform BI and marketing campaigns that acquired new clients and established ABF Accounting as a trusted data-driven partner to UK SMEs.

Business Intelligence Marketing Campaigns Client Acquisition Data Driven Strategy

Strategy Analyst

Flutterwave

Jul 2023 - Oct 2023 (3 months)

Analyzed $146B in African transaction volume to surface high-growth investment opportunities, directly informing Flutterwave's 2024 Strategic Plan. Presented data-backed regional strategy pivots to the Vice President of Strategy and architected a scalable cross-functional data warehouse.

Data Analysis Strategic Planning Data Warehouse Cross Functional Collaboration Presentation Skills

Data Analyst

Terra HQ

May 2022 - Nov 2022 (6 months)

Led an 8-member analyst team in building a fund management application, overseeing data architecture. Automated weekly KPI reporting for executive stakeholders, achieving a 95% project delivery success rate.

Team Leadership Data Architecture KPI Reporting Automation Project Management

Participant

Victoria University of Wellington

Apr 2022 - Jun 2022 (2 months)

Ranked top 5% of 16,000+ global participants for an innovative UN SDG-focused proposal developed with a team spanning multiple countries.

Teamwork Proposal Development Sustainable Development Goals (SDGs)Innovation

Data Analyst

Neodocto

Mar 2022 - May 2022 (2 months)

Conducted end-to-end data gathering, cleaning, and analysis that identified key operational improvement areas supporting the company's expansion strategy.

Data Collection Data Cleaning Data Analysis operational improvements

Data Analyst

Quantum Analytics

Sep 2021 - Jan 2022 (4 months)

Delivered 10+ client projects in 2 months, building interactive Power BI and Tableau dashboards, including a 5.8M-row aviation delay analysis and a multi-region US sales performance dashboard. Managed enterprise databases using PostgreSQL and Microsoft SQL Server.

Power BI Tableau PostgreSQL Microsoft SQL Server Data Visualization Geospatial Mapping Time Series Analysis

Audit Intern

KPMG

Jul 2021 - Sep 2021 (2 months)

Executed data integrity tests across 20,000+ audit documents using advanced Excel, supporting the financial statement audit of a major KPMG client. Optimised product tracking workflows, reducing financial mapping time by 15% for a leading manufacturing client.

Data integrity testing Excel Financial Auditing Workflow Optimization

Education

Degrees, certifications, and relevant coursework

Microsoft

Microsoft Certified: Power BI Data Analyst Associate, Data Analysis

Earned the Microsoft Certified: Power BI Data Analyst Associate certification in May 2026.

University of Lagos

Bachelor of Science, Economics

2018 - 2024

Grade: First Class Honours

BSc in Economics with First Class Honours from the University of Lagos, including coursework in Econometrics, Statistical Theory, and Financial Modeling.