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Adam Nussdorfer

@adamnussdorfer

I lead product design teams that grow marketplace conversion, NPS, and design-system adoption. Portfolio: adamnussdorfer.design (password: Welcome)

United States

Message

At Trader Interactive, I lead ten product designers across web, iOS, and Android for RV, motorcycle, boat, and commercial-truck marketplaces. I've grown marketplace conversion by more than 30%, moved corporate NPS from 35 to 47, and built product vision as working software.

Previously, I led design across SEW.Ai, Primitive Logic, Belkin, and PwC Digital—improving utility apps, SaaS products, and connected-device experiences. I build design systems, run customer research and experimentation, and use AI-native prototyping to help teams ship better products faster.

Experience

Work history, roles, and key accomplishments

Current

Director of Product Design

Current

Trader Interactive (CAR Group)

Aug 2024 - Present (2 years 1 month)

Lead a team of ten product designers across web, iOS, and Android for marketplaces serving 12 million users. Took direct ownership of marketplace conversion and grew it more than 30% through A/B tested initiatives, and moved corporate NPS from 35 to 47.

Product Design Leadership Team Building A B Testing NPS Design Systems AI Prototyping Figma TypeScript

Sr. Director of Product Design

SEW.Ai

Dec 2018 - Jul 2024 (5 years 7 months)

Led a team of twelve product designers across four SaaS products for utilities, serving more than 100 million users. Led primary research that produced the Energy Mindsets framework, redesigned the customer app and portal, and built the Spark design system.

Design Leadership User Research Design Systems Product Strategy Figma Adobe Creative Suite

Director of UX & Design

Primitive Logic

Aug 2015 - Aug 2018 (3 years)

Led fifteen design consultants on digital transformation for Experian, McKesson, Southwest Airlines, and Wells Fargo. Led the design reset for Canopy, an Experian-backed rental platform, achieving 86% task success in tree testing.

UX Leadership Design Consulting Digital Transformation Product Strategy

Design Lead, Linksys

Belkin

May 2014 - Aug 2015 (1 year 3 months)

Led research and experience strategy for the Linksys app, with a vision for a proactive, self-diagnosing router approved by Belkin's CEO. Took the app rating from 2.8 to 4.8.

UX Research Experience Strategy Product Design App Design

Director, User Experience

PwC Digital

Nov 2009 - May 2014 (4 years 6 months)

Joined through PwC's acquisition of BGT Partners, leading twenty design consultants for Google, Carnival Cruise Lines, ADT, MetLife, and FPL. Led product strategy and design for Amplifier, a SaaS product for enterprise software adoption, through to a shipped MVP.

UX Leadership Product Strategy Design Consulting SaaS Product Development