Achraf Bouhera
@achrafbouhera
I’m a growth marketing manager and e-commerce digital strategist who scales revenue with cinematic storytelling and CRO.
What I'm looking for
I’m a dynamic Growth Marketing Manager and trilingual e-commerce entrepreneur, driven by a simple belief: great creative should always translate into measurable business outcomes. I specialize in conceptualizing, launching, and scaling e-commerce ventures with a focus on performance.
In my current role as Growth Marketing Manager at YANSTOCK, I orchestrated a full digital overhaul for a construction firm—building a professional online presence and increasing organic reach and brand authority. I direct all social media channels and develop targeted campaigns to streamline lead acquisition and project showcase performance.
As an E-commerce Founder & Digital Strategist (Independent Ventures), I conceptualized and launched multiple e-commerce brands from scratch, managing brand naming through product-market fit. I engineer high-converting stores using Shopify, optimize user experience and backend operations, and pivot based on performance metrics and consumer trends.
I also work as a Digital Content Specialist (Freelance / Online), where I build high-retention video storytelling scripts for global audiences and manage online communities with data analytics to maximize viral potential. My edge is bridging cinematic content production with data-driven growth—especially across brand identity and international market expansion.
Experience
Work history, roles, and key accomplishments
Growth Marketing Manager
Yanstock
Jan 2023 - Present (3 years 4 months)
Orchestrated a complete digital overhaul for a construction firm, increasing organic reach and strengthening brand authority. Directed social media channels and launched targeted digital campaigns to streamline lead acquisition and project showcases.
E-commerce Founder
Independent Ventures
Jan 2022 - Present (4 years 4 months)
Conceptualized and launched multiple e-commerce brands from the ground up, including brand naming and product-market fit. Built high-converting Shopify stores and produced cinematic video ads, using performance metrics and consumer trends to pivot strategies for sustained growth.
Digital Content Specialist
Freelance
Jan 2021 - Present (5 years 4 months)
Developed specialized scripts and video content for global audiences using high-retention storytelling techniques. Built and managed online communities and used data analytics to maximize viral potential across platforms.
Education
Degrees, certifications, and relevant coursework
Perm State University
Pharmacy, Pharmacy
2024 - 2026
Completed Pharmacy coursework at Perm State University from 2024 to 2026.
University Hassan II (Ain Chock)
Bachelor of Economics, Economics
2019 - 2022
Studied a Bachelor in Economics at University Hassan II (Ain Chock) in Casablanca from 2019 to 2022.
Availability
Location
Authorized to work in
Job categories
Skills
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