Sonam Jaisinghani

• Own end-to-end game design and monetization structure for two upcoming strategy games
• Led production roadmapping and metrics analysis for live portfolio titles, including Potion Pop and Monkey Swingers.
• Collaborated with cross-functional teams to ensure timely delivery and quality of game production.

• Led the product strategy for the launch of a VR salsa app, targeting the fitness-entertainment market.
• Developed and executed an influencer marketing strategy that achieved top search rankings enhancing brand visibility and user engagement.

A 14-week, game design bootcamp where I took an original board game from idea to a finished, fully playable game on TTS. Guest instructors included designers from Bungie, Valve, Blizzard and Riot.

What I built: The Wandering sun, a 2-4 player, space themed tableau building board game, prototyped in Tabletop Simulator

What I did:
- Created a 10-page rulebook and a full game design document
- Pro

Embedded PM for a US-based B2B SaaS platform serving the residential construction industry
- Reduced builder onboarding time by 62% through backend system architecture redesign, directly improving operational efficiency for top US homebuilders
- Led the 3D Visualizer and VR home visualisation product, enabling homebuyers to customise interiors pre-build — driving millions in incremental upgrade re

An MMORPG Title

- Analyzed playtest data and player feedback to find the main retention and progression drop-off points
- Turned the findings into prioritized gameplay and progression recommendations for the team

OpenWeb Games (US & UK) - Social Casino
- Pioneered experimental framework for Social Casino development on OpenWeb, targeting significant distribution cost reduction vs. traditional ad networks 
- Led single-player mode design and chatbot-based retention mechanics

Facebook Games (US) - ThugLife (Slots) & Spell Pals (Puzzle)
- Managed full product lifecycle from concept through live ops across mu

Launched Rush by Hike - skill-based real money gaming service that channels the competitive spirit of India.

Currently working on -
- Building casual RMG games for the Rush Platform
- Live ops for the games currently in the market
- Working with gaming studios to build new games for the platform
- Engagement tactics to improve engagement on the platform
- GTM for the new games on the platform
- R

- Launched the first revenue program for Hike
- Improved the group chat creation UX, which led to a reduction in drop-offs by 20%
- Helped identifying messaging issues which led to a reduction in message loss and errors
- Revamped Hike onboarding to reduce drop-offs and improve D7 retention on the app

- Led product enhancements to reduce churn and to engage the LLTV users
- Helped build the sticker recommendation logic to ensure every user would find the right sticker at the right time

- Launched and facilitated the 'Great Indian Sticker Challenge' to scale up the sticker creation by crowdsourcing
- Spearheaded the launch of stickers in 40+ languages by building user communities across states & regions
- Managed internal and external content creation channels for stickers

- Helped in the creation of GiftaPension an innovative global campaign and a unique P2P pension inclusion platform
- Ran financial literacy workshops for low income workers

Sep 2026

Feb 2014

Aug 2013

Jul 2013