Abhilasha Mathur

I’m a Content & Growth Strategy professional with 8+ years of experience driving outreach campaigns, audience engagement, and market-led growth across research and digital knowledge platforms. I build community ecosystems, strengthen brand visibility, and partner cross-functionally to support revenue expansion.

Recently, I built and managed Instagram, Facebook, and LinkedIn content strategy, increasing engagement by 200% within 2 weeks. I also led multi-institution outreach and growth campaigns for Open Access publishing, and designed data-driven market intelligence strategies to identify high-growth institutional segments—while scaling the Research Ambassador Programme across 30 Top NIRF institutions, reaching 50+ faculty and 200+ students.

Alongside growth work, I bring deep editorial experience: as a Commissioning Editor, I commissioned and launched new reference titles aligned with market demand, managed author partnerships, and led diversity-focused content initiatives. I approach every project with research-backed clarity, stakeholder alignment, and a strong focus on audience credibility.