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Lexie Troutman

@lexietroutman

Message

I build SEO content strategies that grow organic traffic, engagement, and lead generation.

Zimbabwe

Message

What I'm looking for

I'm looking to lead SEO-focused content strategy and create clear, user-focused content that improves visibility, engagement, and conversions.

At Builder Designs, I led SEO and AEO content strategy for home builder clients, improving organic traffic, engagement, lead generation, search rankings, and visibility. I planned, wrote, and edited blogs, website content, email copy, and press releases while managing production across writers, designers, and developers.

Previously, I created insight-driven marketing materials at Meredith Corporation and reported business, finance, economics, and technology news for the Ames Tribune. I bring a journalism foundation to clear, informative content, editorial planning, content audits, and audience-focused messaging.

Experience

Work history, roles, and key accomplishments

Content Strategist

Builder Designs

Sep 2021 - May 2026 (4 years 8 months)

Led SEO and AEO content strategy for multiple home builder clients, increasing organic traffic, engagement, and lead generation. Managed content production and editorial calendars to deliver polished, on-brand content.