Balaji Hariharan
@balajihariharan
Global product leader blending AI, analytics, and UX to scale payments and growth.
IndiaWhat I'm looking for
I’m a global Product, Analytics & UX leader with 23+ years building multi-billion-scale user platforms across Samsung, Amazon, and Microsoft. I’ve led from the scratch—building PM orgs and leading large teams (including a ~200-person org) delivering AI-first experiences across flagship devices and services.
I drive outcomes across e-commerce scope spanning AI, growth, payments, XR, and ads—delivering $8B+ revenue, new category creation, and global platform adoption. At Samsung, I’ve been Site Head of Product, UX, and Analytics, launching AI phone experiences, Vision AI, Voice AI, XR collaborations, and India/global IoT and connectivity platforms, while also earning customer-empathy and innovation honors.
Experience
Work history, roles, and key accomplishments
Led Samsung Bangalore site teams (~200 members) across Product, UX, and Analytics. Drove AI phone (S24-26, Fold/Flip), Samsung Ads product management for DSP/SSP across CTV/mobile, Vision AI and Android AI platform initiatives, Samsung XR launches, and Voice AI (Bixby real-time call translation) alongside IoT and connectivity platforms.
Built the ~100-member Samsung India Product Management (PM) team and led the product management org at Samsung Bangalore. Owned key portfolio areas including Samsung Pay, XR, Ads, Growth, Vision/Voice AI, monetization, eStore, and Bixby across multiple device categories.
Led product management for Samsung India services focused on monetization. Managed products including Samsung Pay (including Samsung Pay mini), Browser, Samsung Ads SSP, and Samsung Growth Platform.
Associate Vice President - Digital Goods
Snapdeal
Apr 2016 - Mar 2017 (11 months)
Led digital goods P&L and headed all products and content for Snapdeal’s digital services. Built and grew service partner offerings (recharges and bill payments, travel, food, home/personal services, cab bookings, and movie tickets) with reported category leadership, retention, acquisition, and conversion outcomes.
Sr Director, MarTech & User Feedback
Snapdeal
Feb 2015 - Mar 2016 (1 year 1 month)
Owned customer acquisition through Snapdeal’s digital marketing products and led MarTech and user feedback systems. Built an in-house affiliate program and near-real time AdTech feeds/APIs, and launched trust-building user-generated content features including in-house reviews/ratings, product selfies, and QnA with reported impacts on conversion and retention.
Drove Amazon Publisher Tools with a focus on product management and engineering. Launched social and display affiliate channels, including Amazon.in affiliates, and worked on retargeting ads to improve engagement and conversion.
Built an analytics platform and developed social media and display ads with personalization for worldwide affiliate programs across multiple Amazon marketplaces. Managed affiliate-focused analytics and ad personalization initiatives in 11 marketplaces.
Product managed Microsoft Office Outlook and Office Small Business Accounting, and multiple versions of System Center Data Protection Manager. Launched Microsoft’s first cloud-based backup system via a partnership with Iron Mountain and advised CTOs globally on adoption of Microsoft products.
Education
Degrees, certifications, and relevant coursework
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering and Master of Science, Computer Networking, Telecommunication, Physics, Electronics
1997 - 2003
Completed B.E. and M.Sc. studies in Computer Networking, Telecommunications, Physics, and Electronics at BITS Pilani from 1997 to 2003.
Availability
Location
IndiaAuthorized to work in
Job categories
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