ARAbdur Raheem
@abdurraheem2
Business Analyst specializing in digital transformation, conversational AI, and enterprise integrations to improve customer experience and efficiency.
PakistanWhat I'm looking for
I’m a Business Analyst with experience across Fintech, Retail, and AI-driven automation, translating business requirements into scalable solutions in Agile environments. I focus on end-to-end delivery—turning ideas into user stories, acceptance criteria, and integrations that teams can confidently ship.
In my current role, I designed and deployed AI-driven voice and messaging agents that automate customer interactions, feedback collection, and review generation workflows. Using Retell AI, GoHighLevel, Twilio, WhatsApp APIs, and OpenAI, I built API-based orchestration pipelines and managed delivery in Jira and Confluence—helping reduce manual follow-ups while improving engagement and review generation.
Earlier, I supported Oracle MFCS cloud transformation at Abercrombie & Fitch, contributing to merchandising, pricing, inventory, PO, and POBO modules and facilitating integrations using Kafka, APIs, and SAP. Before that, I enhanced a digital credit card platform at Fidelity by introducing family-based card functionality across web and mobile, strengthened product competitiveness through competitor and user-journey analysis, and coordinated issue alignment with ServiceNow.
Experience
Work history, roles, and key accomplishments
Business Analyst (Conversational AI)
Growthlm Ltd
Sep 2025 - Present (7 months)
Gathered and translated business requirements into conversational AI workflows and managed agile delivery. Designed AI voice and messaging agent automations using Retell AI, GoHighLevel, Twilio, WhatsApp APIs, and OpenAI, including API integrations and escalation logic to reduce manual follow-ups.
ACSupported enterprise merchandising transformation by helping document and validate requirements across merchandising, pricing, inventory, and procurement domains. Assisted Oracle MFCS Cloud module implementation and data/process mapping, including integrations via Kafka and APIs, to improve scalability and operational efficiency.
FIDefined requirements for family-based credit card functionality, including authorized users and shared spending visibility across web and mobile. Used Jira and Confluence to manage backlog and acceptance criteria, and used competitive analysis and user journey mapping to guide product decisions.
Project Coordinator (Workday)
Tek Systems
Jan 2020 - Dec 2021 (1 year 11 months)
Coordinated Workday HCM implementation activities focused on Payroll and Recruiting, supporting agile and hybrid project delivery. Assisted with Workday BPF/workflows, defined security roles and access controls, facilitated external integrations, and supported testing through system testing and UAT.
Education
Degrees, certifications, and relevant coursework
Lahore Garrison University
Bachelor of Science in Information Technology, Information Technology
2023 -
BSIT (Information Technology) studies started in January 2023 at Lahore Garrison University.
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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