
Sidra Umar Qureshi
@sidraumarqureshi
Business Analyst at Systems Limited delivering Dynamics 365 and data transformation projects, including automation that cut manual effort by 40%.
What I'm looking for
At Systems Limited, I deliver digital transformation, Dynamics 365 CRM, and customer data platform projects for clients across retail, pharma, insurance, manufacturing, and telecom. I delivered RPA workflows and API integrations that cut manual effort by 40%, shortened cycle time by 30%, and improved reporting accuracy by 30%.
I turn client needs into BRDs, functional specifications, and Jira user stories, and map processes and build Power BI dashboards. I’ve also demonstrated Dynamics 365 Customer Insights and other digital solutions to bring in 6+ new clients, and trained end users through customer data platform implementations.
Experience
Work history, roles, and key accomplishments
Delivered digital transformation and customer data platform projects, cutting manual effort by 40% and cycle time by 30%. Wrote BRDs, functional specs, and Jira user stories, and built Power BI dashboards.
Product Experience Associate
SadaPay
Jul 2022 - Oct 2022 (3 months)
Analysed customer support tickets in Intercom and Jira to identify recurring product issues, cutting resolution time by 30%. Reduced complaint volume by 15% by documenting bugs and UX issues.
Education
Degrees, certifications, and relevant coursework
Lahore School of Economics
Bachelor of Business Administration, Finance and Marketing
Grade: CGPA 3.96
Activities and societies: Dean's Honor List
Pursued a Bachelor of Business Administration with a focus on Finance and Marketing, achieving a CGPA of 3.96 and Dean's Honor List recognition.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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