Looking for a job

Abdan Syakuron

@abdansyakuron

Message

I build direct-response campaigns, offers, and positioning that help SMEs sell more.

Indonesia

Message

What I'm looking for

I'm looking to build high-converting offers, positioning, and direct-response campaigns for businesses that value measurable marketing outcomes.

I build direct-response copy, positioning, and campaigns for SMEs, drawing on proven principles associated with David Ogilvy and Gary Halbert.

At my family business, Aqiqah Assunnah, I handled all marketing and copy using Meta and Google Ads. By developing the USP and guarantee, we became a top-three aqiqah service, averaging Rp279jt in monthly gross revenue from September 2024 to September 2025 on a Rp12–15jt monthly ad budget.

I've launched and shaped offers across courses, ecommerce, and services: six offers at BisnisHack, a 164-buyer tripwire launch for Mypodemy in seven days, and positioning and landing pages for Honeysia, Hermofit, and Extraflakes. At Borneo Flasher, I led marketing for Borneo Flasher and Borneo Repair through Meta Ads.

I also bring a technical foundation from building Payfazz's cashback backend system and migrating backend services from Node.js to Go. I hold a Bachelor of Information Technology, magna cum laude, and continue studying marketing, persuasion, and copywriting.

Experience

Work history, roles, and key accomplishments

Current

Course Creator

Current

Order Automation

Jan 2025 - Present (1 year 9 months)

Created and marketed an online course teaching automation of ordering processes for catering and rentals, using Meta ads.

Online Course Creation Meta Ads Marketing

Current

Marketing and Copy Lead

Current

Aqiqah Assunnah

Jul 2018 - Present (8 years 3 months)

Managed all marketing and copy for the family business, using Meta and Google ads. Achieved top 3 aqiqah service status by developing USP and guarantee, with an average gross revenue of 279 million IDR per month.

Copywriting Direct Response Marketing Meta Ads Google Ads USP Development Marketing Strategy

Marketing Division Head

Borneo Flasher

Jan 2024 - Dec 2024 (11 months)

Led the newly formed marketing division, managing Meta ads for two brands: Borneo Flasher (phone repair course) and Borneo Repair (Apple repair shop).

Marketing Management Meta Ads Brand Management

Copywriter

Honeysia

Jun 2022 - Aug 2022 (2 months)

Wrote landing pages and developed unique selling propositions to differentiate the honey producer from competitors.

Copywriting Landing Page Copywriting USP Development

Copywriter and Campaign Strategist

BisnisHack

Jan 2021 - Mar 2021 (2 months)

Handled copywriting and provided campaign ideas, successfully launching six offers.

Copywriting Campaign Strategy Offer Launch

Copywriter

Hermofit

Oct 2020 - Oct 2020 (0 months)

Rewrote a basic bulleted reseller landing page into a storytelling format, leveraging a client's credibility and positioning the offer as a done-for-you business opportunity.

Copywriting Storytelling Landing Page Optimization Offer strategy

Copywriter and Marketing Strategist

Mypodemy

May 2020 - Aug 2020 (3 months)

Developed USPs for language courses based on teachers' zero-to-hero stories. Generated significant revenue for the Korean course and launched a successful tripwire offer for the Japanese course.

Copywriting USP Development Facebook Ads Instagram Marketing Landing Page Copywriting Launch Strategy

Copywriter

Extraflakes

Jan 2019 - Dec 2019 (11 months)

Developed angles and USP for an indigestion supplement, and wrote the landing page and Facebook ads.

Copywriting USP Development Facebook Ads Landing Page Copywriting

Backend Programmer

Skyshi

Jan 2017 - Dec 2018 (1 year 11 months)

Worked as a backend programmer at a software house for seven months.

Backend Development Programming

Backend Programmer

Payfazz

Jan 2017 - Dec 2018 (1 year 11 months)

Built the backend cashback system from the ground up and migrated the backend from Node.js to Golang.

Backend Development NodeJS Go System Architecture Migration

Education

Degrees, certifications, and relevant coursework

American Writers & Artists Institute (AWAI)

Infinity Program, Copywriting

2020 -

Enrolled in their infinity program, finished their email marketing course by Jay White, and is going through the Accelerated Copywriting 6 figure program.

Strategi Profits

Steal Our Winners Program, Marketing

2021 -

Subscribed to their Steal Our Winners program, where each week they interview top performers to share what’s currently working in the marketing space.