Looking for a job

Nabila Nurul Putri

@nabilanurulputri

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I build data-driven content and campaign strategies that improve ROAS, engagement, and brand awareness.

Indonesia

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What I'm looking for

I'm looking to contribute data-driven content, campaign optimization, and copywriting skills to improve brand communication, engagement, and sales performance.

I've developed data-driven content, promotional, and SEO strategies for MuscleTech, Scarlett Beauty, and XL Axiata through Disini Communication Digital Agency.

At MuscleTech, I achieved a 56.34% hook rate and 19.62% ThruPlay rate in Reels by maintaining relevant headlines, while creating SEO-led website articles and leading product-messaging briefs across the team.

At Scarlett Beauty, I turned campaign and sales-performance analysis into content and promotional strategies, increasing sales by 3% in ROAS through consistent brand messaging aligned with product data.

I use Google Ads, Meta Ads, Google Data Studio, Google Analytics, SEMRUSH, Ahrefs, and SEO tools to analyze performance, manage budgets, research keywords, and optimize campaigns across the funnel.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Associate (Copywriter)

Current

MuscleTech

Jun 2026 - Present (3 months)

Achieved a 56.34% hook rate and a 19.62% ThruPlay rate by maintaining headline relevance in Reels. Developed website articles to increase brand awareness through SEO strategy and led briefing processes across the team.

Copywriting SEO Social Media Marketing Content Strategy Team Leadership

Digital Marketing Associate (Copywriter)

Scarlett Beauty

Feb 2024 - Dec 2025 (1 year 10 months)

Developed content strategy based on data analysis insights and brand communication objectives. Increased sales by 3% in terms of ROAS by maintaining brand message consistency and aligning with product performance data.

Data Analysis Content Strategy Campaign Management ROAS optimization Marketing funnels

Digital Marketing Associate (Copywriter)

Disini Communication Digital Agency

Aug 2022 - Dec 2023 (1 year 4 months)

Developed and executed data-driven content strategies using paid and organic channels for client XL Axiata Tbk. Analyzed trends using tools like Google Trends and SEMRUSH to develop strategic campaigns.

Instagram Ads Meta Ads Google Ads WordPress Mailchimp Google Trends SEMrush Content Marketing

Education

Degrees, certifications, and relevant coursework

Impactful Writing.com

Impactful Writer Training, Writing

2023 - 2023

Completed a writing workshop led by experienced writers, focusing on content marketing analysis.

RevoU

Full Stack Digital Marketing, Digital Marketing

2022 - 2022

Completed a Full Stack Digital Marketing training course mentored by industry experts, achieving Best Student recognition.

University of Indonesia

Bachelor of Arts, French Literature

2014 - 2018

Activities and societies: IKABSIS UI (French Association of Graduate Studies); Best Tutor in SNF program; Best Coordinator from Deputy of Human Resources, Islamic Studies Charity Forum.

Graduated in French Literature, actively involved in IKABSIS UI and served as Best Tutor in the SNF program and Best Coordinator in the Islamic Studies Charity Forum.