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Abass Adeleke

@abassadeleke

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Email marketing specialist across e-commerce projects, building Klaviyo lifecycle flows that support repeat purchases.

Nigeria

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What I'm looking for

I'm looking to contribute to a growth-focused organization in email marketing, lead generation, or marketing management, building acquisition and retention systems that strengthen customer relationships, improve campaign performance, and support sustainable business growth.

At Afridam AI, I research prospects and market opportunities, qualify lead information, and support outreach and business development. My work includes lead qualification activities involving up to 3,000 leads.

Since 2022, I've planned and executed email campaigns and lifecycle automation for freelance e-commerce projects using Klaviyo. I build and improve onboarding, abandoned-cart, and post-purchase flows to support customer engagement and repeat purchases.

For Gusto Ware, email and SMS activity generated a reported $1,984.11 in attributed revenue over a two-week period. For FitEquipz, campaign and customer engagement work was associated with a reported 47.86% increase in direct sales.

Across freelance and multi-brand projects, I work on SEO, website optimization, and content strategy, including projects for GLC Resources Boutique, ShopByIBA, and Nehar Consult. I also develop technical documentation and AI-assisted workflows, and take on business writing and storytelling projects.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Afridam AI

Oct 2026 - Present (0 months)

Research prospects, market opportunities, and marketing information to support outreach and business development. Qualify and organize lead information against defined criteria, contributing to lead qualification activities involving up to 3,000 leads.

Lead Research Lead Qualification Market Research Marketing Strategy Operational Workflow Execution

Current

Freelance Business Writing & Content Specialist

Current

Freelance

Jan 2024 - Present (2 years 9 months)

Complete business writing and storytelling projects, adapting tone, messaging, and structure to different brands and audiences while meeting briefs and deadlines.

Business Writing Content Creation Storytelling Brand Messaging

Current

Email Marketing & Lifecycle Automation Specialist

Current

Freelance / E-commerce Projects

Jan 2022 - Present (4 years 9 months)

Plan and execute email marketing in Klaviyo, covering campaign preparation, copywriting, visual design, audience segmentation, scheduling, and performance review. Build and improve automated flows supporting customer onboarding, abandoned-cart recovery, post-purchase engagement, and repeat purchases.

Klaviyo Email Marketing Lifecycle Marketing Automation Copywriting Audience Segmentation A B Testing HTML Emails

Current

Digital Marketing & E-commerce Growth Specialist

Current

Freelance / Multi-brand Projects

Jan 2022 - Present (4 years 9 months)

Support businesses with customer acquisition, website optimization, content strategy, SEO, and e-commerce marketing. Conduct keyword research, competitor analysis, and search-intent research to identify opportunities for qualified organic traffic.

SEO Keyword Research Competitive Analysis Content Strategy E commerce Marketing Google Analytics Google Search Console

Technical Writer & AI Workflow Specialist

Nehar Consult / Independent Projects

Develop technical documentation, structured guides, and workflow instructions that make processes easier to understand and execute. Create AI-assisted workflows for content development, research, and repetitive tasks, and review AI outputs for relevance, clarity, and alignment with instructions.

Technical Writer Documentation AI Workflows Content Development Process Optimization