At Village Medical, I established cross-channel creative direction for print, digital, animation, and video campaigns across consumer touchpoints. My work with scalable Meta ad templates increased social media ad output and team efficiency by 35%.
I also championed script-to-screen production for targeted animated and video ad series, boosting campaign click-through rates by 12%. I redesigned internal print assets and stakeholder marketing materials to modernize the corporate visual identity.
At Oak Street Health, I designed integrated print, digital, billboard, and mass transit campaigns across 120+ health centers. I conceptualized and executed the company's first custom, inclusive photo shoot, reducing stock imagery expenses by several thousand dollars.
At Darwill, I created performance-driven direct mail campaigns that exceeded client response benchmarks and refreshed brand identities for B2B and B2C clients. I hold a BS in Industrial Design from University of Cincinnati – College of Design, Architecture, Art, and Planning (DAAP).
