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Aaron BarefootAB
Open to opportunities

Aaron Barefoot

@aaronbarefoot

I build SEO and AI-search visibility for Web3, crypto, and fintech brands.

United Kingdom
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What I'm looking for

I'm looking to work with crypto, blockchain, and fintech brands that want to understand and improve how they appear in search and AI-generated answers.

I co-founded ColdChain, an SEO/AEO agency for crypto, blockchain, and fintech brands. I help exchanges, L1/L2 protocols, DeFi infrastructure, and regulated fintechs build visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews.

I’ve worked with Polkadot, Barclays, LSEG, Bitget, Cosmos, Rootstock, Astar Foundation, and Oasis Network. My work spans AI share-of-voice benchmarking, technical SEO for JS-heavy platforms, content and PR programs that earn AI citations, and regulatory-aware content strategy.

After 12+ years in SEO, I focus on whether AI models know a brand exists—and whether they have its story right.

Experience

Work history, roles, and key accomplishments

ColdChain logoCO
Current

Co-Founder

Jan 2023 - Present (3 years 8 months)

Unstoppable Digital Marketing for Web3.
End-to-end Marketing for the world’s leading Projects, Brands & Ecosystems.
Web3 Natives. Web2 Masters.

Aaron J Barefoot SEO Consultant logoAC
Current

Search Engine Optimization Consultant

Jan 2023 - Present (3 years 8 months)

Worked as Search Engine Optimization Consultant at Aaron J Barefoot SEO Consultant.

Astar Foundation logoAF

Marketing Director

Jul 2023 - Jan 2024 (6 months)

Astar is a scalable decentralised blockchain for the next big Web3 innovations.

Polkadot logoPO

Digital Marketing - Performance & SEO

May 2022 - Jul 2023 (1 year 2 months)

Blockchain Infrastructure for the Decentralised Web - From the Substrate blockchain framework to Polkadot, the sharded protocol enabling blockchains to operate seamlessly together at scale, Parity builds the foundation of Web 3.0.

Driving performance & digital marketing growth for Polkadot - a layer 0 blockchain.

London Stock Exchange Group (LSEG) logoLL

Global SEO & CRO Lead

Feb 2021 - May 2022 (1 year 3 months)

LSEG is a leading global financial markets infrastructure and data provider. We play a vital social and economic role in the world’s financial system.

Building optimised content and delivering growth of financial data, IPOs and visibility for the LSEG group.

Refinitiv logoRE

SEO Manager (Contract)

Jul 2019 - Feb 2021 (1 year 7 months)

Refinitiv, an LSEG (London Stock Exchange Group) business, is one of the world’s largest providers of financial markets data and infrastructure. With $6.25 billion in revenue, over 40,000 customers and 400,000 end users across 190 countries, Refinitiv is powering participants across the global financial marketplace.

IntuDigital logoIN

Search Marketing Specialist (Contract)

Apr 2019 - Jun 2019 (2 months)

Search Marketing contract role helping intuDigital with their technical SEO implementation and leading their SEO and paid activation.

iCrossing logoIC

SEO Director

Jan 2019 - Mar 2019 (2 months)

iCrossing is a global digital marketing agency powered by Hearst and obsessed with driving business growth since 1998.

iProspect logoIP

Owned Media Account Manager

Feb 2018 - Jan 2019 (11 months)

iProspect, a dentsu company, is a global digital-first end to end media agency.

Threepipe logoTH

Senior SEO Account Manager

Mar 2016 - Feb 2018 (1 year 11 months)

Worked as Senior SEO Account Manager at Threepipe.

Freelance SEO logoFS

SEO Executive

Nov 2015 - Feb 2016 (3 months)

Worked as SEO Executive at Freelance SEO.

Red Hot Penny logoRP

SEO Executive

Jan 2015 - Oct 2015 (9 months)

* Carrying out keyword research, competitor analysis and current landscapes

* Passing technical fixes and recommendations to developers and clients

* Utilising SEO to grow client revenue & engagement

* Creating reports for clients

* Building technical audits for clients

* Producing on-site recommendations and CRO

* Speaking to clients, discussing KPIs & goals

* Identifying up-sell & recomme

Freelance logoFR

Freelance Copywriter

Jul 2014 - Jan 2015 (6 months)

• Writing website to best practice SEO
• Creating engaing copy
• Building high-quality meta data
• Researching and implementing keywords

hibu logoHI

Web Content Manager

Mar 2013 - Jul 2014 (1 year 4 months)

I worked at hibu in the websites department as a Web associate/Web Content Manager and acted as the teams Deputy Manager

In this position had the following responsibilities:

• Creating customer websites
• Writing creative marketing copy
• High level SEO for use on websites and social media
• Liaising with sales and marketing
• Providing excellent customer service
• Writing engaging copy
• Meeti

hibu logoHI

Media Consultant

Mar 2012 - Mar 2013 (1 year)

A challenging 'warm calling' sales role selling display advertising and online marketing packages this included the research and pitching of

• Websites
• PPC
• Yell.com listings
• Print advertising

Quantum Marketing logoQM

Telemarketing Consultant

Jun 2011 - Feb 2012 (8 months)

Lead Generation B2B

Jamm Media logoJM

Junior Designer

Jun 2011 - Sep 2011 (3 months)

Design & Creation, Photoshop, Graphic Design, Website Design & Development, Flash Animation, Banner Design, Branding, Leaflets, Dreamweaver, Adobe CS family

Education

Degrees, certifications, and relevant coursework

LM

London School of Marketing

Digital Marketing

2014 - 2014

BU

Bournemouth University

Interactive Media Production, Digital Communication and Media/Multimedia

2008 - 2010

Tech stack

Software and tools used professionally

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