Aaron Barefoot
@aaronbarefoot
I build SEO and AI-search visibility for Web3, crypto, and fintech brands.
What I'm looking for
I co-founded ColdChain, an SEO/AEO agency for crypto, blockchain, and fintech brands. I help exchanges, L1/L2 protocols, DeFi infrastructure, and regulated fintechs build visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews.
I’ve worked with Polkadot, Barclays, LSEG, Bitget, Cosmos, Rootstock, Astar Foundation, and Oasis Network. My work spans AI share-of-voice benchmarking, technical SEO for JS-heavy platforms, content and PR programs that earn AI citations, and regulatory-aware content strategy.
After 12+ years in SEO, I focus on whether AI models know a brand exists—and whether they have its story right.
Experience
Work history, roles, and key accomplishments
Search Engine Optimization Consultant
Aaron J Barefoot SEO Consultant
Jan 2023 - Present (3 years 10 months)
Worked as Search Engine Optimization Consultant at Aaron J Barefoot SEO Consultant.
Co-Founder
ColdChain
Jan 2023 - Present (3 years 10 months)
Unstoppable Digital Marketing for Web3.
End-to-end Marketing for the world’s leading Projects, Brands & Ecosystems.
Web3 Natives. Web2 Masters.
Marketing Director
Astar Foundation
Jul 2023 - Jan 2024 (6 months)
Astar is a scalable decentralised blockchain for the next big Web3 innovations.
Digital Marketing - Performance & SEO
Polkadot
May 2022 - Jul 2023 (1 year 2 months)
Blockchain Infrastructure for the Decentralised Web - From the Substrate blockchain framework to Polkadot, the sharded protocol enabling blockchains to operate seamlessly together at scale, Parity builds the foundation of Web 3.0.
Driving performance & digital marketing growth for Polkadot - a layer 0 blockchain.
LSEG is a leading global financial markets infrastructure and data provider. We play a vital social and economic role in the world’s financial system.
Building optimised content and delivering growth of financial data, IPOs and visibility for the LSEG group.
SEO Manager (Contract)
Refinitiv
Jul 2019 - Feb 2021 (1 year 7 months)
Refinitiv, an LSEG (London Stock Exchange Group) business, is one of the world’s largest providers of financial markets data and infrastructure. With $6.25 billion in revenue, over 40,000 customers and 400,000 end users across 190 countries, Refinitiv is powering participants across the global financial marketplace.
Search Marketing Specialist (Contract)
IntuDigital
Apr 2019 - Jun 2019 (2 months)
Search Marketing contract role helping intuDigital with their technical SEO implementation and leading their SEO and paid activation.
SEO Director
iCrossing
Jan 2019 - Mar 2019 (2 months)
iCrossing is a global digital marketing agency powered by Hearst and obsessed with driving business growth since 1998.
Owned Media Account Manager
iProspect
Feb 2018 - Jan 2019 (11 months)
iProspect, a dentsu company, is a global digital-first end to end media agency.
Senior SEO Account Manager
Threepipe
Mar 2016 - Feb 2018 (1 year 11 months)
Worked as Senior SEO Account Manager at Threepipe.
SEO Executive
Freelance SEO
Nov 2015 - Feb 2016 (3 months)
Worked as SEO Executive at Freelance SEO.
SEO Executive
Red Hot Penny
Jan 2015 - Oct 2015 (9 months)
* Carrying out keyword research, competitor analysis and current landscapes
* Passing technical fixes and recommendations to developers and clients
* Utilising SEO to grow client revenue & engagement
* Creating reports for clients
* Building technical audits for clients
* Producing on-site recommendations and CRO
* Speaking to clients, discussing KPIs & goals
* Identifying up-sell & recomme
Freelance Copywriter
Freelance
Jul 2014 - Jan 2015 (6 months)
• Writing website to best practice SEO
• Creating engaing copy
• Building high-quality meta data
• Researching and implementing keywords
Web Content Manager
hibu
Mar 2013 - Jul 2014 (1 year 4 months)
I worked at hibu in the websites department as a Web associate/Web Content Manager and acted as the teams Deputy Manager
In this position had the following responsibilities:
• Creating customer websites
• Writing creative marketing copy
• High level SEO for use on websites and social media
• Liaising with sales and marketing
• Providing excellent customer service
• Writing engaging copy
• Meeti
Media Consultant
hibu
Mar 2012 - Mar 2013 (1 year)
A challenging 'warm calling' sales role selling display advertising and online marketing packages this included the research and pitching of
• Websites
• PPC
• Yell.com listings
• Print advertising
Telemarketing Consultant
Quantum Marketing
Jun 2011 - Feb 2012 (8 months)
Lead Generation B2B
Junior Designer
Jamm Media
Jun 2011 - Sep 2011 (3 months)
Design & Creation, Photoshop, Graphic Design, Website Design & Development, Flash Animation, Banner Design, Branding, Leaflets, Dreamweaver, Adobe CS family
Education
Degrees, certifications, and relevant coursework
London School of Marketing
Digital Marketing
2014 - 2014
Bournemouth University
Interactive Media Production, Digital Communication and Media/Multimedia
2008 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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