Aaron Barefoot
@aaronbarefoot
I build SEO and AI-search visibility for Web3, crypto, and fintech brands.
What I'm looking for
I co-founded ColdChain, an SEO/AEO agency for crypto, blockchain, and fintech brands. I help exchanges, L1/L2 protocols, DeFi infrastructure, and regulated fintechs build visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews.
I’ve worked with Polkadot, Barclays, LSEG, Bitget, Cosmos, Rootstock, Astar Foundation, and Oasis Network. My work spans AI share-of-voice benchmarking, technical SEO for JS-heavy platforms, content and PR programs that earn AI citations, and regulatory-aware content strategy.
After 12+ years in SEO, I focus on whether AI models know a brand exists—and whether they have its story right.
Experience
Work history, roles, and key accomplishments
Search Engine Optimization Consultant
Jan 2023 - Present (3 years 8 months)
Worked as Search Engine Optimization Consultant at Aaron J Barefoot SEO Consultant.
Astar is a scalable decentralised blockchain for the next big Web3 innovations.
Blockchain Infrastructure for the Decentralised Web - From the Substrate blockchain framework to Polkadot, the sharded protocol enabling blockchains to operate seamlessly together at scale, Parity builds the foundation of Web 3.0.
Driving performance & digital marketing growth for Polkadot - a layer 0 blockchain.
LSEG is a leading global financial markets infrastructure and data provider. We play a vital social and economic role in the world’s financial system.
Building optimised content and delivering growth of financial data, IPOs and visibility for the LSEG group.
Refinitiv, an LSEG (London Stock Exchange Group) business, is one of the world’s largest providers of financial markets data and infrastructure. With $6.25 billion in revenue, over 40,000 customers and 400,000 end users across 190 countries, Refinitiv is powering participants across the global financial marketplace.
Search Marketing contract role helping intuDigital with their technical SEO implementation and leading their SEO and paid activation.
iCrossing is a global digital marketing agency powered by Hearst and obsessed with driving business growth since 1998.
iProspect, a dentsu company, is a global digital-first end to end media agency.
Worked as Senior SEO Account Manager at Threepipe.
Worked as SEO Executive at Freelance SEO.
* Carrying out keyword research, competitor analysis and current landscapes
* Passing technical fixes and recommendations to developers and clients
* Utilising SEO to grow client revenue & engagement
* Creating reports for clients
* Building technical audits for clients
* Producing on-site recommendations and CRO
* Speaking to clients, discussing KPIs & goals
* Identifying up-sell & recomme
• Writing website to best practice SEO
• Creating engaing copy
• Building high-quality meta data
• Researching and implementing keywords
I worked at hibu in the websites department as a Web associate/Web Content Manager and acted as the teams Deputy Manager
In this position had the following responsibilities:
• Creating customer websites
• Writing creative marketing copy
• High level SEO for use on websites and social media
• Liaising with sales and marketing
• Providing excellent customer service
• Writing engaging copy
• Meeti
A challenging 'warm calling' sales role selling display advertising and online marketing packages this included the research and pitching of
• Websites
• PPC
• Yell.com listings
• Print advertising
Lead Generation B2B
Design & Creation, Photoshop, Graphic Design, Website Design & Development, Flash Animation, Banner Design, Branding, Leaflets, Dreamweaver, Adobe CS family
Education
Degrees, certifications, and relevant coursework
London School of Marketing
Digital Marketing
2014 - 2014
Bournemouth University
Interactive Media Production, Digital Communication and Media/Multimedia
2008 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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