Open to opportunities

Aaliya Diwan

@aaliyadiwan

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Content Marketer & Branding Expert.

India

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What I'm looking for

I’m looking for a role where I can lead content and brand strategy end-to-end—aligning storytelling with business goals, using performance analytics for optimization, and collaborating cross-functionally to build cohesive brands that drive sustainable growth.

Content Marketing Leader with 8+ years of experience driving integrated marketing initiatives, strengthening brand positioning, and delivering measurable business growth. Proven expertise in developing data-driven content ecosystems, leading cross-functional teams, and aligning marketing strategies with overarching business objectives. Adept at building high-impact brand narratives across digital platforms, enhancing stakeholder engagement, and optimizing performance through analytics-backed decision-making. Guided by the vision of “Transforming businesses into brands,” I focus on creating cohesive brand identities that elevate market presence, foster trust, and generate sustainable long-term value.

Experience

Work history, roles, and key accomplishments

Current

Team Lead - Content

Current

KC Overseas Education

Jul 2022 - Present (3 years 11 months)

Led content and brand communication across the KC main website, ELAN (fintech division), and franchise platforms, ensuring alignment with business objectives. Owned content/brand strategy, monthly content calendars, PR initiatives, social media assets, and team mentoring, using analytics to optimize traffic, engagement, leads, and conversions.

Content Strategy Brand storytelling SEO Strategy PR Marketing Social Media Marketing Performance Analytics Team Leadership Stakeholder Management

Current

Content Writer (Freelance)

Current

GMR Web Team

Apr 2022 - Present (4 years 2 months)

Developed SEO-optimized blogs and website content for US-based healthcare professionals. Conducted research for medical accuracy and compliance and provided proofreading/editorial support for healthcare content.

SEO Content Writing Keyword Research Content Editing Proofreading Medical Research Compliance Review Healthcare Content Writing Editorial Support

Current

Co-Founder & Entrepreneur

Current

The Vintage Beauty Store

Aug 2019 - Present (6 years 10 months)

Co-founded an online organic skincare and haircare brand and led brand communication and marketing strategy. Built the brand narrative to support sustained market presence and engagement.

Brand Communications Brand Strategy Content Marketing Copywriting Organic Beauty Branding Marketing Strategy Customer Engagement

Contributory Lecturer

G.H. Raisoni Law College

Nov 2021 - Jul 2022 (8 months)

Taught History to BA LLB (5-year course) students for one academic year. Supported student learning through course instruction and academic engagement during the visiting faculty term.

History Teaching Curriculum & Instruction Academic Delivery Lesson planning