Sarani Basu
@saranibasu
Senior content writer and editor specializing in SEO-driven lifestyle, parenting, and brand content.
IndiaWhat I'm looking for
I am a result-driven Senior Content Writer & Editor with over 7 years of content experience and 6 years in marketing, skilled at executing content strategies, managing editorial workflows, and ensuring high quality standards.
I write SEO-optimized blogs and brand content across lifestyle, parenting, beauty and FMCG, and have worked with Britannia Industries, Digi Acai Pvt. Ltd., and multiple lifestyle and beauty clients such as Lotus Botanicals, Just Herbs and Huts & Looms.
I lead ideation sessions, train and edit junior writers, develop website and PDP copy, and deliver measurable editorial and marketing outcomes while maintaining strong grammar, storytelling and collaboration with cross-functional teams.
Experience
Work history, roles, and key accomplishments
Senior Content Writer
Digi Acai Pvt. Ltd.
Jan 2022 - Dec 2023 (1 year 11 months)
Developed website, marketing and social content for lifestyle and beauty clients, leading ideation and editorial workflows to ensure quality and brand-aligned messaging across channels.
Freelance Content Writer
Self Employed
Jan 2016 - Dec 2022 (6 years 11 months)
Produced SEO-optimized blogs and website content for lifestyle, parenting and beauty brands, growing blog traffic to ~12,000 monthly uniques and servicing clients such as Lotus Botanicals and Just Herbs.
BLTrade Marketing Officer
Britannia Industries Ltd.
Jan 2009 - Dec 2016 (7 years 11 months)
Managed BTL marketing and POSM development across 20,000+ outlets PAN India, designing sales communication and trade activation materials aligned to GTM plans and product launches.
Education
Degrees, certifications, and relevant coursework
CBChrist University, Bangalore
Master of Science, Communication
2016 - 2022
Grade: Distinction
Activities and societies: Freelance content writing and blogging; created lifestyle and parenting content attracting significant web traffic.
Master of Science in Communication completed at Christ University with coursework and practical experience in content creation and editing.
SKSt. Xavier's College, Kolkata
Bachelor of Sociology (Hons), Sociology
2004 - 2007
Activities and societies: Winner of blogging awards; early journalism and reporting internships.
Bachelor (Honours) in Sociology providing foundations in social research and writing applicable to content and editorial roles.
Arena Multimedia, Kolkata
Diploma in Multimedia, Multimedia
Activities and societies: Training in Adobe Creative Suite, CorelDRAW, video editing, and design for exhibitions.
Diploma in Multimedia covering multimedia design, creative tools, and digital content production.
Availability
Location
IndiaAuthorized to work in
Website
tinabasu.comPortfolio
tinabasu.comJob categories
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