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Aalaa ElAssar

@aalaaelassar

HR Life Cycle Manager at sonnen Egypt, overseeing employee lifecycle processes and improving employee experience.

At sonnen Egypt, I oversee HR processes across the employee lifecycle, from onboarding and payroll coordination to performance processes and offboarding. I also support audits and certification processes and work on initiatives to improve employee experience and operational efficiency.

Before becoming HR Life Cycle Manager, I was an HR Advisor at sonnen Egypt, maintaining HR master data in SAP SuccessFactors and coordinating employee transitions. I also created employment contracts and supported HR projects locally and globally.

At EgyBell, I progressed from Personnel Specialist to Senior Human Resources Specialist and Human Resources Team Lead. My work included recruitment, employee relations, outsourced staff compliance, personnel administration, and supervising and developing a team.

Experience

Work history, roles, and key accomplishments

Current

HR Life Cycle Manager

Current

Sonnen Egypt

Dec 2025 - Present (11 months)

Ensure seamless execution of all HR processes across the employee lifecycle, advise managers during disciplinary actions, and monitor compliance with HR processes. Drive initiatives to improve employee experience and operational efficiency.

HR Operations Employee Lifecycle Management Compliance Performance Management Onboarding Offboarding Disciplinary Actions Audit HR projects

HR Advisor

Sonnen Egypt

Feb 2025 - Nov 2025 (9 months)

Responsible for creation and maintenance of HR master data in SAP SuccessFactors, coordinate onboarding and offboarding, and provide HR advice and support. Create employment contracts and references, and support HR projects globally and locally.

SAP SuccessFactors HR Operations Onboarding Offboarding Employment Contracts HR Administration Employee Relations HR projects

Human Resources Team Lead

EgyBell

Jul 2024 - Jan 2025 (6 months)

Provide HR advisory service to assigned clients, manage and evaluate the team, and ensure compliance with government laws. Oversee day-to-day operations, recruitment, onboarding, and medical insurance activities.

HR Advisory Team Management Compliance Recruitment Onboarding Exit Interviews Health Insurance Government Regulations

Senior Human Resources Specialist

EgyBell

Nov 2021 - Jun 2024 (2 years 7 months)

Provide HR advisory service to outsourced staff, ensure compliance with government laws, and maintain personnel filing systems. Conduct exit interviews, support performance evaluations, and supervise recruitment and selection processes.

HR Advisory Compliance Personnel Management Exit Interviews Performance Evaluation Recruitment Health Insurance

Personnel Specialist

EgyBell

Feb 2021 - Oct 2021 (8 months)

Ensure daily operations comply with Egyptian labor law, assist in updating personnel forms, and follow up on social insurance cases. Handle employee termination, medical and life insurance, and bank account processes.

Egyptian Labor Law Social Insurance Personnel Administration Terminations Health Insurance Attendance Tracking Payroll Coordination

Talent Acquisition Specialist

EgyBell

Feb 2020 - Jan 2021 (11 months)

Receive hiring requests, source candidates using online platforms, screen CVs, conduct phone interviews, and interview and select potential candidates. Update and develop recruitment database.

Talent Acquisition Sourcing Screening Interviewing Candidate Database Social Media Recruiting

Human Resources Generalist

Harvest British College

Sep 2019 - Feb 2020 (5 months)

Post vacancies, headhunt instructors, screen CVs, and conduct interviews for English instructors and entry-level positions. Provide training and HR orientation, handle payroll for 7 branches, and manage social insurance processes.

Recruitment Interviewing Onboarding Training Payroll Social Insurance HR Administration

Outgoing Global Entrepreneur Middle Manager

AIESEC in Ain Shams University

Aug 2019 - Dec 2019 (4 months)

Managed a team of four members, posted opportunities on Wuzzuf, set monthly goals, and coached the team. Conducted analytics on other AIESEC local committees and made partnerships.

Team Management Coaching Analytics Partnership Building Recruitment

Incoming Global Entrepreneur Middle Manager

AIESEC in Ain Shams University

Feb 2019 - Aug 2019 (6 months)

Interviewed and selected foreign candidates for entrepreneurship opportunities, managed a team of three, and matched candidates with enablers. Conducted personal meetings with interns and supervised selection processes.

Interviewing Selection Team Management Coaching Analytics Partnership Building

Incoming Global Entrepreneur Member

AIESEC in Ain Shams University

Aug 2018 - Feb 2019 (6 months)

Interviewed and selected foreign candidates for entrepreneurship opportunities, matched candidates with enablers, and opened opportunities on the AIESEC website. Made partnerships with other local committees.

Interviewing Selection Partnership Building Recruitment

Talent Management Member

AIESEC in Ain Shams University

Feb 2018 - Aug 2018 (6 months)

Recruited and selected members for other functions, tracked members, created and delivered educational cycles, and handled online channels and office management.

Recruitment Selection Training Educational Program Development Office Management

Head of Human Resources Committee

X-Volunteer

Aug 2017 - Apr 2018 (8 months)

Recruited and selected HR members, managed a team of 21, and directed the team to apply job descriptions. Created and supervised development, motivational, and punishment systems.

Team Management Recruitment Selection Data Analysis Coaching HR systems

Human Resources Intern

Employability and Career Development Center – Ain Shams Univ

Feb 2017 - May 2017 (3 months)

Screen resumes, evaluate interns, create profiles, develop interview score sheets, and participate in organizing events. Recruit and select volunteers for event organization.

Resume screening Interviewing Event Organization Volunteer Management