Krystsina Kunert
@krystsinakunert
Online Marketing Manager turning SEO, social media, and e-commerce into measurable growth across startups and agencies.
What I'm looking for
I’m an online marketing professional with hands-on experience across SEO, social media, e-commerce, and content, built in agency, in-house, and startup settings. I’ve repeatedly built marketing functions from the ground up with limited resources—then turned them into measurable growth. I’m fully comfortable working remotely and coordinating cross-cultural teams and stakeholders.
At Beachfactory, I built the marketing presence for a beach volleyball startup from scratch—covering social media strategy, content creation, and Reels production. I grew Instagram from 700 to 2,500 followers in four months (+257%), and I designed, built, and optimized a Shopify store that increased revenue from ~1,000 € to ~50,000 € per quarter. I also promoted and managed 20–30 tournaments per season, including the Berliner Sparkasse Premium Cup.
In e-commerce marketing (Solution360 & SiteCockpit), I drive SEO and content optimization for shops on Shopify, JTL, and Shopware, translating data into concrete actions. I perform on-page and off-page analyses using Sistrix, Google Search Console, and Screaming Frog to deliver recommendations, and I co-built marketing for the subsidiary from the ground up (trade fairs, content, and user acquisition to 700 users in the first year). I also create webinars, whitepapers, and presentations, supporting trade fairs and client meetings.
Experience
Work history, roles, and key accomplishments
Social Media & Online Marketing
Beachfactory
Jan 2025 - Present (1 year 5 months)
Built the startup’s marketing presence from scratch, creating social media strategy and content for tournaments. Grew Instagram followers from 700 to 2,500 (+257%) and redesigned a Shopify store, increasing revenue to ~50,000 € per quarter.
Online Marketing (E-Commerce)
Solution360 & SiteCockpit
Sep 2024 - Present (1 year 9 months)
Performed SEO and content optimization for Shopify, JTL, and Shopware online shops, delivering actionable on-page/off-page recommendations. Co-built SiteCockpit’s marketing from the ground up, including trade fair presence and user acquisition to 700 users in the first year.
Team & Event Lead
BeachMitte
Jul 2022 - Nov 2025 (3 years 4 months)
Led event operations including scheduling, training, and team support, and managed event accounting. Planned and ran beach volleyball events throughout the season.
Social Media & Communication Intern
Selina
Oct 2022 - Mar 2023 (5 months)
Supported Instagram and TikTok campaigns for the marketing team and drove on-site event promotion. Maintained and updated website content in support of marketing activities.
Planned and promoted personalized travel experiences while working independently in a fully remote setup. Supported tourism marketing activities end-to-end.
Education
Degrees, certifications, and relevant coursework
Berlin School of Economics and Law (HWR Berlin)
Bachelor of Arts, International Business Administration
2019 - 2024
Grade: 2.0
Completed a Bachelor of Arts program in International Business Administration exchange at HWR Berlin from 2019 to 2024. Final grade: 2.0.
Universidade de Fortaleza
Bachelor of Arts / Bacharelado
2022 - 2023
Completed a double-degree exchange year at Universidade de Fortaleza from 2022 to 2023; a Brazilian degree was awarded.
Friedrich-Anton-von-Heinitz Gymnasium
Abitur
Grade: 1.6
Earned the Abitur (German university entrance qualification) at Friedrich-Anton-von-Heinitz Gymnasium, finishing in 07/2018. Final grade: 1.6.
Availability
Location
Authorized to work in
Job categories
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