At Garage Eight, I initiated and led an end-to-end customer journey redesign, coordinating product and engineering teams to implement event tracking and improve metric transparency. I also established quality-control and revalidation processes for A/B test results.
I advised senior leadership on product and marketing strategy through cohort research, and designed regional segmentation that improved international cohort analysis. I deployed a local document-processing solution using Ollama and AnythingLLM, reducing legal staff’s time on operational tasks by 30%.
Earlier at Garage Eight, I optimized the acquisition and conversion funnel, increasing conversion by 8%. I co-led CRM feature launches with trigger-based push communications that increased week-over-week retention by 10% and demo-to-active-user conversion by 14%.
As an Analyst, Loyalty & Retention at Garage Eight, I built a customer experience measurement system from scratch and automated analytics processes, reducing reporting preparation and delivery time by 30%. At Procter & Gamble, I managed logistics and warehouse optimization projects and delivered a digital transformation project for internal document workflows.
