At Louder Agency, I originated the Bugaboo × Tilda collaboration from a cold approach and delivered a co-branded café activation with a QR-tracked retail mechanic. It drove 1,000 stroller sales within one month, attributed to the partner touchpoint.
I was involved in negotiating Miele’s three-season product integration in Mistresses (Soderzhanki), then led the activation, including a premiere partner zone, an editorial special project and a PR programme. The partnership reached 70M+ across media and creator coverage.
I also delivered campaigns for brands including Sanpellegrino, Hasbro/Marvel and s.Oliver. Sanpellegrino’s barter-led flavour launch achieved 2.9 ROI, while I rebuilt s.Oliver’s global campaign for the Russian market across five channels on a €100k budget.
Alongside agency work, I completed a First Class BA (Hons) in Equine Business Management at Hartpury University. My dissertation researched transparency and contract clarity in elite European showjumping auctions, informed by interviews with buyers, a veterinarian and an equine lawyer; I also bring twelve years of competitive showjumping experience.
