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Жибек Ержигит

@0007166

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Brand Supervisor at Эфес Казахстан, ИП АО who launched Miller Lime and Miller Keg with full 360 go-to-market planning.

Kazakhstan

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What I'm looking for

I’m looking for a full-time Brand Manager role, with an employer-location, remote, or hybrid work format.

At Эфес Казахстан, ИП АО, I developed integrated marketing campaigns for Miller Genuine Draft, Bremen von Lustig and Khmelnoy Los, and launched Miller Lime and Miller Keg with full 360 go-to-market planning.

I also managed brand plans and 360 marketing strategies for Efes Pilsener, Velkopopovicky Kozel and Karagandinskoye. In 2023, I contributed to Karagandinskoe sales growth, reversing a 10-year decline, and strengthened brand equity through a limited-edition launch and anniversary campaign.

Earlier at Mars, I implemented a Nielsen dashboard in Power BI to improve reporting efficiency and supported brand marketing activations, including limited-edition gum launches in several countries. I hold a Bachelor in Brand Management from KIMEP and a Bachelor in Business Management and Marketing from Oxford Brookes University’s International Exchange Program.

Experience

Work history, roles, and key accomplishments

Brand Supervisor

Эфес Казахстан, ИП АО

Jan 2024 - Jul 2026 (2 years 6 months)

Drove Miller brand growth through integrated marketing and commercial initiatives, contributing to sales and market share growth. Launched Miller Lime and Miller Keg products with full 360 go-to-market planning and managed key licensor relationships.

Brand Management Integrated Marketing Go To Market Strategy Team Leadership Licensing Management

Marketing Specialist

Эфес Казахстан, ИП АО

Jul 2021 - Sep 2022 (1 year 2 months)

Managed the Bremen brand, overseeing communication and activations. Collaborated with creative agencies on POSM, packaging, and SMM, and organized 50+ BTL activations for the Miller brand.

Brand Management BTL Activations Agency Coordination Marketing Operations SMM

Brand Marketing Trainee

Mars

Feb 2020 - Jun 2021 (1 year 4 months)

Supported the Brand Manager in activations, conducted PQA analyses, and managed delisting of underperforming SKUs. Launched limited-edition gum products and coordinated with creative agencies.

Brand Marketing PQA SKU Management Product Launch Agency Coordination

Insights Trainee

Mars

Feb 2020 - Jun 2021 (1 year 4 months)

Managed the cross-functional consumer research agenda and implemented a Nielsen dashboard in Power BI, improving reporting efficiency.

Consumer Research Power BI Nielsen Data Analysis

Office Assistant

KIMEP

May 2018 - Jul 2019 (1 year 2 months)

Provided administrative and operational support to the Executive Education Center and assisted the Dean with day-to-day coordination and administrative tasks.

Administrative Support Coordination Operations