Олександра Кривко

Built and rolled out an end-to-end creative operating system across B2C research subscription products, aligning Creative, UA, Product, and Analytics around experimentation and performance goals. Led a cross-functional creative team and established KPIs, production priorities, and creative review/feedback loops tied to full-funnel metrics (CTR, Hook Rate, Hold Rate, Quiz Start, CPA, ROAS).

Led a performance creative team of video editors and creative specialists, owning strategy, prioritization, production quality, creative reviews, and performance development. Developed an AI-first, realism-first production workflow and scaled testing velocity using component-level analysis and internal creative scaling metrics.

Owned TikTok creative direction end-to-end—research, strategy, concepts, scripting, briefing, production, analysis, and iteration—and converted platform trends into scalable performance systems. Built 30+ audience and messaging angles, scaled creative spend to $100K+, and maintained strong ROI, CPU, and Hook Rate targets.

Worked as an Author and later an Editor, leading storytelling and narrative structure while keeping content audience-relevant through research and hook development. Produced 100+ long-form articles in one year and collaborated with Ukrainian brands, creators, and experts to deliver organic and commercial narratives.

Earned a master's degree in Journalism from the Institute of Journalism at Taras Shevchenko National University of Kyiv.

Earned a bachelor's degree in Journalism from the Institute of Journalism at Taras Shevchenko National University of Kyiv.